Tag: 4 Ps of marketing
How Do Custom B2B Marketing Programs Work?
Business owners and marketing executives of business-to-business (B2B) companies face a major challenge: to dramatically increase lead generation and sales without having the right mix of marketing skills on their team.
They turn to marketing agencies for help, but spend a lot of money without getting results.
Custom and comprehensive marketing programs produce results by increasing demand generation for B2B clients because they take a holistic approach to all 4 Ps of marketing – product, placement (channels), pricing, and promotion.
Unlike what is very common in B2B marketing, where companies move from promotion to promotion without an overall strategy, it’s important to avoid “hit-and-run” marketing. Piecemeal marketing generates piecemeal results,… Continue Reading >>
Custom B2B Marketing Programs vs. The Traditional Marketing Agency Approach
Generate Breakthrough B2B Marketing Results with a Customized & Holistic Program
If your B2B marketing efforts generate more costs than leads, you’re not alone. Too many B2B owners, marketing directors and sales executives fall victim to a marketing strategy that isn’t crafted around the different needs of B2B enterprises. They spend a lot of money for generic programs or splashy products, and end up frustrated when the efforts don’t generate qualified leads or profitable growth.
That is why we offer clients a custom and holistic B2B-focused marketing program designed to produce measurable results and profitable growth, with strategies built around the needs and goals of your business.
Causes of Ineffective Marketing
Failure can take a variety of paths:
- Buying the empty promises of marketing agencies that lack expertise and experience around the unique requirements of B2B marketing efforts
- Buying shiny objects like marketing automation and other software that require a lot of time,