B2B Marketing Consulting & Agency Services Blog

B2B Marketing Strategy & Managed Services Blog Tag: brand story workshop

How Effective B2B Marketing Increases Business Value

Sean Parnell - Wednesday, November 15, 2023

B2B marketing funnel

If you’re a business owner, you don’t need to hear that you need a marketing plan.

What you may not know or not had a reason to believe until now: if your marketing strategy is developed by people that understand your business and executed effectively, marketing can take you much farther than even the best salespeople – though marketing is meant to align with the sales team and make selling easier. The result: maximum business value when it comes time to sell or pass your business on to the next generation of owners.

Marketing is a way to increase the value of your business – often more so than your sales team,

Continue Reading >>

Harnessing Speed & Effectiveness: Agile Marketing with Innovaxis

Raven Chapman - Monday, August 14, 2023

Wooden blocks

Effective marketing strategy, website development, and content creation do not have to take months. Many erroneously believe that’s what it takes because that’s what they’re used to, but there is a better, faster way.

Marketing agility isn’t just about working fast, it’s about creating and capturing demand generation to drive sales and increase business valuation – efficiently. This requires a team that works collaboratively, breaking down silos, and providing quick turnaround on strategy, content and digital marketing deliverables without sacrificing quality.

At Innovaxis, we pride ourselves on helping clients achieve amazing results, quickly, with a marketing approach that is collaborative, detail-oriented, disciplined, and accountable – allowing us to deliver faster than our clients ever thought possible without compromising quality.

Continue Reading >>