keyword research Archives | Innovaxis B2B Marketing

#fail: How to Completely Screw Up Your B2B SEO

Sean Parnell - Wednesday, April 15, 2020

Search Engine Optimization (SEO) is one of the most thoroughly understood subjects in digital marketing – just ask 20 different SEO experts for help and you’ll get 20 different plans.

Hire them all and presto! You’ve got… a lot of plans.

If that seems confusing, you could try to learn it on your own. Keeping up with Google is fun – there are only 500-600 ranking algorithm updates per year.

We’ve Seen It All

With a landscape that changes every couple of clicks, SEO know-how requires a lot of keeping up. But SEO know-how-not-to is its own kind of expertise as well.

We’ve optimized websites since the days of Lycos and AltaVista. Some of us even remember surfing the internet on blue UNIX screens – good times.

Over the years,

5 Key Building Blocks of Successful B2B SEO

Sean Parnell - Monday, April 13, 2020

There are numerous components to search engine optimization (SEO) in business-to-business (B2B) marketing, so how do you know where to start. Here are five key building blocks that, once mastered, will increase traffic for any website by 30-300% or more.

Keyword Rankings

“The power of keyword research lies in better understanding your target market and how they are searching for your content, services, or products.” – Moz

Tracking keyword rankings is central to the success of all SEO activities. Keywords are a leading indicator for lead generation, along with organic search traffic and lead generation. Rank for the wrong keywords, and you will have wasted a lot of time and money. Rank for the right keywords, and your lead generation activities are likely to be very successful.

We conduct extensive keyword research using the Keyword Planner of Google Ads to tailor our on-site content to align with the keywords searched for by prospects.