Tag: keyword research
How Content Marketing Can Drive Double-Digit Sales Growth
With signs pointing up for the U.S. economy, despite inflation and supply chain challenges, manufacturers, software developers, service providers, and nonprofits have a unique opportunity to grow their share of the market.
But it won’t happen for everyone. As with luck, economic tailwinds favor the prepared. That’s why it’s critical to establish an effective content marketing strategy.
Door knocking, cold calling, and tradeshows might have been effective in the past but that’s no longer the case for most businesses – even if you can find enough salespeople to do it.
Today’s markets demand educational, online content – with information that helps educate prospects who are increasingly researching solutions before ever speaking to you.… Continue Reading >>
#fail: How to Completely Screw Up Your B2B SEO
Search Engine Optimization (SEO) is one of the most thoroughly understood subjects in digital marketing – just ask 20 different SEO experts for help and you’ll get 20 different plans.
Hire them all and presto! You’ve got… a lot of plans.
If that seems confusing, you could try to learn it on your own. Keeping up with Google is fun – there are only 500-600 ranking algorithm updates per year.
We’ve Seen It All
With a landscape that changes every couple of clicks, SEO know-how requires a lot of keeping up. But SEO know-how-not-to is its own kind of expertise as well.
We’ve optimized websites since the days of Lycos and AltaVista.… Continue Reading >>
5 Key Building Blocks of Successful B2B SEO
There are numerous components to search engine optimization (SEO) in business-to-business (B2B) marketing, so how do you know where to start. Here are five key building blocks that, once mastered, will increase traffic for any website by 30-300% or more.
“The power of keyword research lies in better understanding your target market and how they are searching for your content, services, or products.” – Moz
Tracking keyword rankings is central to the success of all SEO activities. Keywords are a leading indicator for lead generation, along with organic search traffic and lead generation. Rank for the wrong keywords, and you will have wasted a lot of time and money.… Continue Reading >>