Marketing Services That Drive Profits
Accelerate Profitability with Innovaxis

B2B Marketing Strategy & Managed Services Blog Innovations Insights

Strategic Marketing Planning for 2017: How Strong Is Your Plan?

Sean Parnell - Tuesday, October 18, 2016

Strategic Marketing Planning for 2017: How Strong Is Your Plan?

Once again, it’s budget season. Try to contain your excitement…

While establishing budgets is a critical step, we believe that a more powerful way to look at it is “strategic planning season” – especially for companies that want to grow by 10-20% or more.

Budgeting vs. Strategic Planning

Strategic planning season is where budgets are driven by your goals for 2017. Sales and marketing goals often include:

  • Revenues: overall, per country, per service, per channel partner, and per account
  • New Client Acquisition: average selling price per engagement, number of new engagements, close rate
  • Client Retention: retention percentage, growth of each account
  • Lead Generation: combination of inbound (web, content marketing and SEO), and outbound marketing efforts (campaigns, events, PR, etc.)

The most effective strategic marketing plan gives you clarity on how to achieve these goals,

Continue Reading >>

Strategic vs. A La Carte B2B Marketing

Sean Parnell - Friday, March 4, 2016

Strategic vs. A La Carte B2B MarketingIf you realize that marketing your business powerfully can create a competitive advantage for you that generates higher levels of revenue and profitability than sales can do its own, then we congratulate you. You’re about to take a big step, especially if you understand that you can’t go it alone anymore.

To select a marketing company that is best suited for you, there are two primary options: an à la carte vendor or a strategic marketing partner.

À La Carte B2B Marketing

Some businesses prefer to purchase marketing services just as they would purchase office supplies. Maybe it’s a website, a brochure or a series of blog posts. They want a specialist: a web designer, graphic designer, writer, SEO guy, or maybe an agency that offers some combination of these services. These marketing companies can only offer services based on what they know how to do,

Continue Reading >>