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Strategic Marketing Planning for 2017: How Strong Is Your Plan?

Sean Parnell - Tuesday, October 18, 2016

Strategic Marketing Planning for 2017: How Strong Is Your Plan?

Once again, it’s budget season. Try to contain your excitement…

While establishing budgets is a critical step, we believe that a more powerful way to look at it is “strategic planning season” – especially for companies that want to grow by 10-20% or more.

Budgeting vs. Strategic Planning

Strategic planning season is where budgets are driven by your goals for 2017. Sales and marketing goals often include:

  • Revenues: overall, per country, per service, per channel partner, and per account
  • New Client Acquisition: average selling price per engagement, number of new engagements, close rate
  • Client Retention: retention percentage, growth of each account
  • Lead Generation: combination of inbound (web,
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Strategic vs. A La Carte B2B Marketing

Sean Parnell - Friday, March 4, 2016

Strategic vs. A La Carte B2B MarketingIf you realize that marketing your business powerfully can create a competitive advantage for you that generates higher levels of revenue and profitability than sales can do its own, then we congratulate you. You’re about to take a big step, especially if you understand that you can’t go it alone anymore.

To select a marketing company that is best suited for you, there are two primary options: an à la carte vendor or a strategic marketing partner.

À La Carte B2B Marketing

Some businesses prefer to purchase marketing services just as they would purchase office supplies. Maybe it’s a website, a brochure or a series of blog posts. They want a specialist: a web designer,

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