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The ABCs of SEO

Sean Parnell - Friday, February 1, 2013

SEO-Serch Engine Optimization and InnovaxisIt is most wise to beware of companies promising you the world in the form of a 1st page or #1 Google rankings. These inflated claims often come along with a range of dubious Search Engine Optimization (SEO) tricks that the major search engines have long factored in to their algorithms. The results might not be just disappointing they can cause irreparable harm to legitimate businesses. This is called “black hat SEO.” Just ask JC Penney.

We believe that good SEO or “white hat SEO” is a product of high quality, original site content combined with a collection of proven best practices for site management and link building. Our methods produce sustainably high organic search results for our clients and also lay the groundwork for successful Search Engine Marketing (SEM) campaigns.

Below is a sampling what you want to get out of working with a legitimate SEO company:

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