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3 Marketing Partner Best Practices: How Does Yours Stack Up?

Sean Parnell - Thursday, November 12, 2020

Marketing Partner vs. Vendor

As a former head of product management and working with so many clients that have been under-served by their so-called marketing “partner” over the past 14 years, I know what ineffective marketing looks like and how much it can hold you back.

How well does your marketing partner stack up with the following?

1. Being a True Marketing Partner vs. a Vendor

Does your marketing company actively bring new lead generation and thought leadership ideas to you on a regular basis? Do they meet with you on a regular basis and provide monthly reporting? Can they provide useful guidance on even beyond marketing?

2. Thinking Strategically vs. Opportunistically

Does your marketing company developed a comprehensive marketing plan for you every year that identifies the right combination of digital marketing,

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