Tag: b2b marketing strategy
From Corporate to Creative: How Innovaxis Marketing Fuels B2B Growth
Innovaxis Marketing founder Sean Parnell shares how his agency helps B2B companies grow with strategy-first marketing, brand storytelling, and Blue Ocean Strategy.
In a recent episode of Insights and Action with Orange 142, host Shiv Walia sat down with Sean Parnell, co-founder and president of Innovaxis Marketing, to talk about how his Chicago-based marketing consulting agency helps B2B companies and nonprofits transform their marketing into a growth engine by aligning marketing with sales and business strategy.
Watch the full episode or read the recap below.
Sean and Lina Parnell launched Innovaxis in 2007, just as the Great Recession began.
… Continue Reading >>Fuel Sustainable Growth with Brand Storytelling
We are excited to announce the launch of the Brand Story Workshop for business owners and marketing leaders who want their messaging to increase leads and sales.
The Brand Story workshop is available for nonprofits, government agencies, manufacturers, software vendors, and other businesses that want their messaging to resonate powerfully with target markets. In particular, startups can utilize the Brand Story Workshop to avoid ineffective messaging that often leads to catastrophic failure.
As a Vistage member since 2021, the Brand Story Workshop is available to Vistage chairs as well as other organizations and industry associations.
… Continue Reading >>Want to Convert Prospects? Make Them the Hero of the Story
Have you ever visited a B2B company’s website in search of a solution to a problem you’re experiencing – only to be met with overly promotional messaging that failed to mention your needs? Were you inspired to implement their solution or buy their product? Or did your eyes glaze over before you clicked on to another site?
If you’re like most people, we’ll assume you weren’t moved to pick up the phone. But, despite the fact that solution-led messaging consistently fails to inspire, it is everywhere in the B2B world. Why?
If you run a B2B company, you likely understand. You know how effective your solution is and have seen the impact it has on your clients – so it’s tempting to lead with that message.
… Continue Reading >>7 B2B Marketing Steps for Fueling Sustainable, Double-Digit Growth
From manufacturing to software developers to professional services to contractors, breaking through competitor noise in the B2B marketing landscape isn’t easy, but it’s essential for growth. Picture this: you’re not just aiming for incremental gains but for sustainable, double-digit growth that propels your business forward.
Achieving this requires more than just surface-level tactics. It’s about diving deep into market research, crafting compelling stories, and executing a balanced mix of inbound and outbound strategies. Here are seven essential steps that will transform your B2B marketing efforts into results you can measure by leads and sales, not noise.
1. Marketing Strategy
An effective marketing strategy isn’t something you can whip up after a few sales calls.
… Continue Reading >>Don’t Mistake Random Acts of Marketing for a B2B Marketing Strategy
Without a strategy, B2B marketing can be like trying to find a needle in a haystack while wearing oven mitts. Many small and midsize businesses jump from idea to idea, hoping to stumble upon a winning effort.
They often end up hiring B2B marketing agencies that design eye-popping graphics but go lightly around the whole “strategy” part.
Spoiler alert: it’s not great for your business.
The High Cost of Random Acts of Marketing
Many businesses have been let down by marketing efforts that lack a guiding strategy. We’ve seen it all — a hodge-podge of sporadic, opportunistic, and often expensive tactics that produce little return. These “random acts of marketing” are disjointed,
… Continue Reading >>