Fuel Sustainable Growth with Brand Storytelling

New Brand Story Workshop Helps Businesses Grow 

We are excited to announce the launch of the Brand Story Workshop for business owners and marketing leaders who want their messaging to increase leads and sales.

The Brand Story workshop is available for nonprofits, government agencies, manufacturers, software vendors, and other businesses that want their messaging to resonate powerfully with target markets. In particular, startups can utilize the Brand Story Workshop to avoid ineffective messaging that often leads to catastrophic failure.

As a Vistage member since 2021, the Brand Story Workshop is available to Vistage chairs as well as other organizations and industry associations.

How Brand Storytelling Drives Double-Digit Growth

The Innovaxis brand storytelling process is a radically different approach that has delivered double-digit growth and ROIs of 300% to 3,000% for Innovaxis clients. It works by focusing on your prospects’ problems and the way in which you can guide them around obstacles to achieve success.

In this interactive Brand Story workshop, our president Sean Parnell takes business owners and marketing executives through a process Innovaxis has been using and refining since 2018, inspired by “the hero’s journey” in Joseph Campbell’s The Hero with a Thousand Faces.

Just as Obi-Wan Kenobi did for Luke Skywalker in Star Wars, and Mr. Miyagi did for Daniel Russo in The Karate Kid, brand storytelling focuses on educating prospects on how you solve their problems along their journey, serving as their guide – instead of trying to position yourself as the hero of their story. They are the hero of their story, so promoting products, services, features, benefits, and self-congratulatory content will fail to resonate with prospects.

After spending just a few hours in the Brand Story Workshop, you will leave with a better sense of your own story and how to evolve your messaging, so your marketing resonates powerfully with prospects and increases leads and sales.

Random Acts of Marketing

The Brand Story Workshop is part of a comprehensive effort to help you overcome the suffering caused by “random acts of marketing.”

Random acts of marketing are everywhere, wasting time and money and holding back businesses that could be experiencing sizeable increases in sales, profitability and the value of their business.

From expensive, ineffective advertising campaigns to costly website makeovers that prioritize design over powerful content, Parnell has personally witnessed millions of marketing dollars being wasted by otherwise well-run businesses.

“Without a comprehensive marketing strategy combined with brand storytelling that resonates powerfully with your prospects, beautifully designed logos, websites, and other marketing materials are a costly expense, not an investment that pays for itself and generates an impressive return on that investment (ROI),” Parnell said.