5 Mistakes You’re Making on Your B2B Website

You’ve spent a lot of time, money and effort developing your B2B website. But while it looks sleek and includes lots of information about your products and services, it’s a lot less impressive when it comes to generating business.

It’s a common frustration for business owners who go to the trouble and expense of a website renovation only to discover that beneath a superficial layer of style and a few user experience upgrades, there isn’t much happening to convert visitors into leads.

Here are 5 reasons that could explain why.

Convincing B2B prospects to take the next step with your business is a not a job for a fancy font or a beguiling interface.