A dream is a really fragile thing and market research is a death sentence when it comes to really stupid dreams…
Product managers – sometimes referred to as product marketers – are responsible for incorporating the voice of the customer into the development process to produce something – sometimes referred to as a product – that somebody will want to buy, possibly.
What is the big deal exactly? 15-year-olds can do it. We live in a world where it is possible to whip up six-figure profits selling slime out of your parents’ kitchen.
So when you hear the so-called “experts” droning on about things like “product roadmaps” and “market research,” just remember that a dream is a fragile thing and market research is a death sentence when it comes to really stupid dreams like becoming a millionaire by selling rocks or blankets with arms.… Continue Reading >>
I was recently asked what book recommendations I would make for fellow entrepreneurs. I started Innovaxis Marketing Consulting business six years ago and the most influential book I’ve read since then is Blue Ocean Strategy. In it, co-authors W. Chan Kim and Renée Mauborgne identify how and why some businesses transform their industry, such as how Yellow Tail transformed the wine industry. They also identify a formula for how these strategies are repeatable—the single largest piece missing from other business books, from my experience.
Here at Innovaxis, our clients utilize our market research, competitive intelligence and product management services in order to apply Blue Ocean Strategy into product roadmap, marketing feasibility and product development efforts.
Additionally, I really like the following books:
- How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients by Jeffrey Fox
- How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register also by Jeffrey Fox
- The Tipping Point by Malcolm Gladwell
- From Good to Great by Jim Collins
- Pursuit of Wow by Tom Peters