B2B Marketing Consulting & Agency Services Blog

B2B Marketing Strategy & Managed Services Blog Tag: wordpress

How to Boost WordPress Productivity & Security

Sean Parnell - Monday, August 22, 2022

WP Engine Partner

Considering the presence of GoDaddy, Network Solutions, HostGator, your cousin’s IT company, and even onsite servers, there’s no lack of hosting options for your website. So how do you know if you’ve got the right one and what should you even look for?

Many organizations choose a web hosting service by perusing a list of functions instead of thinking about an overall digital marketing strategy. The right hosting service can save you time, money, boost your productivity, secure your website.

If that sounds like more than you can ask of a web host, it isn’t.

One of the best website solutions our clients have taken advantage of in recent years is WP Engine,

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Website Security: How to Protect Your WordPress Site from Cyberattack

Jane Taylor - Monday, June 6, 2022

Website Security

No matter what kind of website you use for your B2B business, there are security issues to address. Here’s what you need to know to ensure your WordPress site is well-protected against hackers and cybercriminals.

Choosing a Secure Website Hosting Option

With many website hosting options available, it’s important to choose a hosting service that will save you time and money, as well as ensure maximum security for your site. At Innovaxis, our research led us to WP Engine: a WordPress managed hosting service and platform.

When Adobe eliminated its content management software, Business Catalyst, we needed a cost-efficient, secure web hosting solution for our clients that didn’t create the need for a lot of ongoing maintenance to stay up-to-date and secure.

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6 Criteria for Identifying the Best Fit Web CMS

Sean Parnell - Tuesday, February 22, 2022

6 Criteria for Identifying the Best Fit Web CMS

Are you looking to develop a new website but aren’t sure what to build it on?

How confident are you that you’re on the best fit website content management system (CMS) for you organization? Thinking about migrating?

Whether you’re looking to migrate your website or develop a new one, here’s a quick guide for helping you identify what to look for in a new web CMS.

Create & Edit Content in Seconds (All Users)

Your CMS should enable you to creating and edit content without having to be a website developer and/or know HTML. For this to be possible, you need a user-friendly interface, starting with an ability to quickly select a theme or use a template that matches your brand so you can instantly start creating content without a developer.

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NitroPack: The Hidden Gem of Speed Optimization Plugins

Sarina Remiasz - Monday, July 19, 2021
Need help implementing NitroPack on WordPress or Magento? Innovaxis Marketing is a NitroPack agency partner – contact us for help

 

NitroPack Logo

Now that Google has added Core Web Vitals and page speed to its search ranking algorithm, WordPress site owners have been wondering: how can I make my website faster and my user experience better?

WordPress sites are notoriously slow with Google PageSpeed often <20 out of 100. Infinite plugins that each have their own bundle of files, especially JavaScript, are a big reason why your site may experience less-than-optimal site speeds.

Enter NitroPack: a WordPress plugin with powerful speed optimization capabilities. With NitroPack activated,

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B2B Ecommerce that Drives Sales

Sean Parnell - Wednesday, July 15, 2020

B2B Ecommerce that Drives Sales

Welcome to the transactional side of B2B businesses: ecommerce.

Rising digital expectations make it difficult to keep up with the promise of one-click purchases (ahem, Amazon) but, if ecommerce is right for your business, it can create an entirely new revenue stream to supplement current sales, sell outside your current geographical area, expand into new markets, and appeal to those who want to buy without any human interaction.

Many, particularly manufacturers, have three main concerns regarding ecommerce:

  • Channel Conflict: businesses with channel partners and distributors worry that they will be stepping on the interests of partners they’ve built relationships with
  • Implementation: it is costly,
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Farewell, Adobe Business Catalyst – What’s Next?

Sean Parnell - Wednesday, January 30, 2019

Adobe Business Catalyst Logo

At this time two years ago, we encouraged B2B companies to use Adobe Business Catalyst – our website content management system (WCMS) of choice.

Sadly and unexpectedly, Business Catalyst announced that they will end-of-life the platform by March 26, 2020. Adobe originally wanted to pull the plug in 2018, but pushed the date back as torches were lit and pitchforks were being sharpened. This leaves more than 700,000 websites currently hosted on Adobe with the daunting task of migrating to another platform.

Choosing a WCMS for your B2B website can be a struggle. There are so many – trendy platforms entice you with promises of do-it-yourself website designs and minimal prices.

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Adobe Business Catalyst: Far Better than WordPress for B2B Small Business

Sean Parnell - Thursday, January 12, 2017

Update: Adobe has announced the end of life for Adobe Business Catalyst as of March 25, 2021. Contact us to learn the best options to migrate your website.

Adobe Business Catalyst: Far Better than WordPress for B2B Small Business

As an Adobe Business Catalyst partner for over five years, I’m often asked why this web content management software (WCMS) is so effective for business-to-business (B2B) marketing for small and mid-sized (SMB) businesses. Having worked with WordPress for numerous years, as well as Joomla, Drupal, Modx, Umbraco, Miva, Adobe Muse, American Eagle, Ruby on Rails, Tridion, HubSpot, and good ol’ straight HTML, here’s why Adobe Business Catalyst continues to make so much sense for our clients and for us (this is an Adobe Business Catalyst website).

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Adobe Business Catalyst vs. WordPress

Sean Parnell - Saturday, March 14, 2015

For small and mid-sized business, WordPress has become the defacto web content management software (WCMS) of choice. However, is it the best?

We’ve developed and edited hundreds of websites in both WordPress and Adobe Business Catalyst, and we’ve found the latter to be a much better option for SMBs. This is why we became an Adobe Business Catalyst partner four years ago.

Compare WordPress and Adobe Business Catalyst for yourself:

Feature Adobe Business Catalyst (ABC) WordPress (WP) CMS Developer Adobe WordPress.com (open source) CMS Type Pure cloud Hosted software Code Type HTML PHP Software Updates Automatic: rolled out by Adobe each week You have to update WP every 1-2 months, which may or may not be compatible with your plug-ins Hosting Amazon Web Services 3rd party hosting providers or your server Email Hosting Up to 10 emails included,… Continue Reading >>

Website Development vs. Web Design

Sean Parnell - Tuesday, January 1, 2013

Website Development Portfolio from InnovaxisWeb designers are a dime-a-dozen. A commodity. It seems everyone and their brother can create a new website these days. So what differentiates one from another? It’s the difference between website development and web design. One generates leads. One will leave you thinking that marketing doesn’t work.

Far too many web designers place style over substance, masking a lack of quality content with a few lines of code. Or they make you to write everything yourself—and you’ve got a business to run. They also claim to offer SEO services but often lack an understanding of current best practices, or utilize black hat SEO practices that can get you blacklisted by Google and Bing.

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