Tag: blue ocean strategy
From Corporate to Creative: How Innovaxis Marketing Fuels B2B Growth
Innovaxis Marketing founder Sean Parnell shares how his agency helps B2B companies grow with strategy-first marketing, brand storytelling, and Blue Ocean Strategy.
In a recent episode of Insights and Action with Orange 142, host Shiv Walia sat down with Sean Parnell, co-founder and president of Innovaxis Marketing, to talk about how his Chicago-based marketing consulting agency helps B2B companies and nonprofits transform their marketing into a growth engine by aligning marketing with sales and business strategy.
Watch the full episode or read the recap below.
Sean and Lina Parnell launched Innovaxis in 2007, just as the Great Recession began.
… Continue Reading >>Book Recommendations for Entrepreneurs
I was recently asked what book recommendations I would make for fellow entrepreneurs. I started Innovaxis Marketing Consulting business six years ago and the most influential book I’ve read since then is Blue Ocean Strategy. In it, co-authors W. Chan Kim and Renée Mauborgne identify how and why some businesses transform their industry, such as how Yellow Tail transformed the wine industry. They also identify a formula for how these strategies are repeatable—the single largest piece missing from other business books, from my experience.
Here at Innovaxis, our clients utilize our market research, competitive intelligence and product management services in order to apply Blue Ocean Strategy into product roadmap,
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