Tag: SEO strategy
How to Fail at B2B Marketing (Without Even Trying)
In B2B marketing, there’s no shortage of ways to crash and burn. From websites that repel prospects to SEO strategies that vanish into the Google abyss, most companies are just one bad decision away from total marketing meltdown.
That’s why we created How to #Fail at B2B Marketing — the ultimate guide to doing everything wrong.
Inside, you’ll find battle-tested tips on how to:
- Build a website that only looks great on your laptop (and nowhere else)
- Write content so boring your prospects will thank you for the unsubscribe link
- Use AI to automate mediocrity, faster
- Spend thousands on Google Ads that no one ever clicks
- Post “relatable” social media content that makes your brand look unhinged
Think of it as a cautionary tale for anyone who’s ever said,
… Continue Reading >>4 Strategies to Get More from Your Manufacturing Marketing Efforts
Manufacturers often struggle to get results from their marketing efforts.
Sometimes, it’s the result of relying on traditional sources of marketing in the belief that catalogs, tradeshows and industry advertising are the primary drivers of manufacturing lead generation, e-commerce sales and revenue growth.
Sometimes, the problem is brand story messaging that is so product-focused that it doesn’t convey the and the real value you provide to your customers.
Often, the problem can be tied to an approach that is more random than strategic: a few trade shows here and there, a website makeover, and the occasional email sent out into the wide world of potential prospects.
… Continue Reading >>