How to Fail at B2B Marketing (Without Even Trying)
In B2B marketing, there’s no shortage of ways to crash and burn. From websites that repel prospects to SEO strategies that vanish into the Google abyss, most companies are just one bad decision away from total marketing meltdown.
That’s why we created How to #Fail at B2B Marketing — the ultimate guide to doing everything wrong.
Inside, you’ll find battle-tested tips on how to:
- Build a website that only looks great on your laptop (and nowhere else)
- Write content so boring your prospects will thank you for the unsubscribe link
- Use AI to automate mediocrity, faster
- Spend thousands on Google Ads that no one ever clicks
- Post “relatable” social media content that makes your brand look unhinged
Think of it as a cautionary tale for anyone who’s ever said, “We’ll figure out marketing later.”
But if you’d rather not fail, Innovaxis can help you turn those cringe-worthy missteps into measurable ROI. From brand story workshops to AI Search Optimization audits, our team knows what works — mostly because we’ve seen (and fixed) what doesn’t.
