B2B Marketing Consulting & Agency Services Blog

B2B Marketing Strategy & Managed Services Blog Tag: mystery shopping

B2B Mystery Shopping Questions & Qualifications

Sean Parnell - Monday, December 12, 2016

B2B Mystery Shopping Questions & Qualifications

Unless you have a monopoly, you face competition. So, what do your competitors charge for their products and services so you can compare their value proposition to yours?

Competitive Pricing

In business-to-business marketing, you probably won’t find your competitors’ price list on their websites. Even if they sell software or cloud solutions and do advertise their pricing, it’s often only a baseline: pricing for basic products or services without any customization or significant volume – and so they do not advertise their true pricing following bundling and negotiation.

If you’d like to find out how your competitors really price out their products and services, as well as insights about their selling process,

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B2B Mystery Shopping

Sean Parnell - Saturday, November 19, 2011

B2B Mystery ShopperNeed to find out how much a competitor and/or their channel is charging for their products and services? Want to gauge another company’s responsiveness and customer service? Need to do all of the above without them knowing it’s you? Then B2B mystery shopping may be what you seek.

The Innovaxis marketing consulting team averages 20 years of market research experience. Specifically, we have acquired B2B mystery shopping pricing in the following markets:

 

  • Document imaging software
  • Office technology service contracts
  • Video conferencing services
  • Hazardous-duty lighting
  • Residential construction
  • Security systems
  • Engineered valves
  • Powder actuated tools
  • Construction fasteners
  • Circuit breakers
  • Conduit and wire
  • Printer cartridges
  • Specialty paper
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