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B2B Marketing Strategy & Managed Services Blog Tag: core web vitals

How Small and Medium-Sized Businesses Can Optimize Their Website’s Core Web Vitals

Billy Altantulkhuur - Friday, January 12, 2024
Need help with improving Core Web Vitals? Innovaxis Marketing is a NitroPack agency partner – contact us for help


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After Google incorporated Core Web Vitals as a ranking factor in its organic search algorithm a few years ago, website developers and marketers have increasingly prioritized site speed and overall user experience in their SEO strategies. Improving these metrics, however, can be overwhelming and confusing — especially if you don’t have prior website development experience.

Oftentimes, we see WordPress sites with low Google PageSpeed scores (<70 out of 100) and issues that small and medium-sized business owners may not even be aware of until they start to wonder why they are not ranking as well as they should.

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NitroPack: The Hidden Gem of Speed Optimization Plugins

Sarina Remiasz - Monday, July 19, 2021
Need help implementing NitroPack on WordPress or Magento? Innovaxis Marketing is a NitroPack agency partner – contact us for help


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Now that Google has added Core Web Vitals and page speed to its search ranking algorithm, WordPress site owners have been wondering: how can I make my website faster and my user experience better?

WordPress sites are notoriously slow with Google PageSpeed often <20 out of 100. Infinite plugins that each have their own bundle of files, especially JavaScript, are a big reason why your site may experience less-than-optimal site speeds.

Enter NitroPack: a WordPress plugin with powerful speed optimization capabilities. With NitroPack activated,

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