Tag: b2b marketing agency
Why “Top 10 B2B Marketing Agency” Lists Are Nonsense
If you’ve searched for a B2B marketing agency recently, chances are you’ve stumbled across a blog written by an agency titled something like “Top 10 B2B Marketing Agencies You Should Know.” At first glance, it looks promising — until you notice the agency that published it has conveniently listed itself as #1.
Let’s be blunt: this is marketing BS.
Top 10 lists written by agencies that crown themselves the best aren’t credible — they’re self-serving. The real purpose of these blogs isn’t to help you choose the right partner. It’s to game Google rankings and large language models (LLMs) so that when you ask, “Who are the top B2B marketing agencies?” their name pops up first.
… Continue Reading >>Innovaxis President & Co-Founder Accepted into Forbes Agency Council
Sean Parnell has joined the Forbes Agency Council, an invitation-only community for senior agency marketing executives
Innovaxis president and co-founder Sean Parnell has been accepted into Forbes Agency Council, an invitation-only community of business owners and senior executives in successful public relations, media strategy, creative, and advertising agencies.
Parnell was selected by a review committee based on the depth and diversity of his B2B marketing experience spanning market research, product development and management, and leading a marketing consulting agency. Criteria for acceptance include a track record of successfully impacting business growth metrics, as well as personal and professional achievements and honors.
The Forbes Agency Council Experience
As a member of the Council,
… Continue Reading >>10 Pitfalls of Flawed B2B Agency Marketing & How to Avoid Them
Having navigated the B2B market as a marketing consulting agency since 2007, the Innovaxis team has seen thousands of companies like yours struggle with marketing that does not fuel their growth, even when they spend a lot of time and money in the effort – it’s an epidemic that needs to end.
Why does this happen – and what can you do about it?
Though well-meaning, many marketing agencies have a flawed approach to B2B marketing. Here are the 10 pitfalls of working with an agency that is not going to fuel your growth.
1. Creative Over Strategy
One of the most common mistakes made by marketing agencies is prioritizing a creative,
… Continue Reading >>How Effective B2B Marketing Increases Business Value
If you’re a business owner, you don’t need to hear that you need a marketing plan.
What you may not know or not had a reason to believe until now: if your marketing strategy is developed by people that understand your business and executed effectively, marketing can take you much farther than even the best salespeople – though marketing is meant to align with the sales team and make selling easier. The result: maximum business value when it comes time to sell or pass your business on to the next generation of owners.
Marketing is a way to increase the value of your business – often more so than your sales team,
… Continue Reading >>