B2B Marketing Consulting & Agency Services Blog

B2B Marketing Strategy & Managed Services Blog Tag: b2b marketing agency

Innovaxis President & Co-Founder Accepted into Forbes Agency Council

Innovaxis - Monday, February 26, 2024

Forbes agency council badge

Sean Parnell has joined the Forbes Agency Council, an invitation-only community for senior agency marketing executives

Innovaxis president and co-founder Sean Parnell has been accepted into Forbes Agency Council, an invitation-only community of business owners and senior executives in successful public relations, media strategy, creative, and advertising agencies.

Parnell was selected by a review committee based on the depth and diversity of his B2B marketing experience spanning market research, product development and management, and leading a marketing consulting agency. Criteria for acceptance include a track record of successfully impacting business growth metrics, as well as personal and professional achievements and honors.

The Forbes Agency Council Experience

As a member of the Council,

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10 Pitfalls of Flawed B2B Agency Marketing & How to Avoid Them

Sean Parnell - Friday, November 17, 2023

Flawed B2B marketing

Having navigated the B2B market as a marketing consulting agency since 2007, the Innovaxis team has seen thousands of companies like yours struggle with marketing that does not fuel their growth, even when they spend a lot of time and money in the effort – it’s an epidemic that needs to end.

Why does this happen – and what can you do about it?

Though well-meaning, many marketing agencies have a flawed approach to B2B marketing. Here are the 10 pitfalls of working with an agency that is not going to fuel your growth.

1. Creative Over Strategy

One of the most common mistakes made by marketing agencies is prioritizing a creative,

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How Effective B2B Marketing Increases Business Value

Sean Parnell - Wednesday, November 15, 2023

B2B marketing funnel

If you’re a business owner, you don’t need to hear that you need a marketing plan.

What you may not know or not had a reason to believe until now: if your marketing strategy is developed by people that understand your business and executed effectively, marketing can take you much farther than even the best salespeople – though marketing is meant to align with the sales team and make selling easier. The result: maximum business value when it comes time to sell or pass your business on to the next generation of owners.

Marketing is a way to increase the value of your business – often more so than your sales team,

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