As a former head of product management and working with so many clients that have been under-served by their so-called marketing “partner” over the past 14 years, I know what ineffective marketing looks like and how much it can hold you back.
How well does your marketing partner stack up with the following?
1. Being a True Marketing Partner vs. a Vendor
Does your marketing company actively bring new lead generation and thought leadership ideas to you on a regular basis? Do they meet with you on a regular basis and provide monthly reporting? Can they provide useful guidance on even beyond marketing?
2. Thinking Strategically vs. Opportunistically
Does your marketing company developed a comprehensive marketing plan for you every year that identifies the right combination of digital marketing,… Continue Reading >>
After years of helping clients get the most out of their marketing automation capabilities, Innovaxis is proud to be taking the next step as an official HubSpot Gold Partner.
From Pardot to SharpSpring, Marketo, and more, we have worked in a lot of marketing automation platforms. And – simply put – HubSpot is the best.
As the most powerful and intuitive marketing automation software we’ve seen, HubSpot is flexible, agile, and scalable to a company’s needs. HubSpot is a great option for companies who do not have a CRM, but for those that do, the platform seamlessly integrates with existing CRMs for streamlined marketing efforts.
We have used HubSpot for years and have experienced the benefits of the platform firsthand.… Continue Reading >>
Update: Adobe has announced the end of life for Adobe Business Catalyst as of March 25, 2021. Contact us to learn the best options to migrate your website.
As an Adobe Business Catalyst partner for over five years, I’m often asked why this web content management software (WCMS) is so effective for business-to-business (B2B) marketing for small and mid-sized (SMB) businesses. Having worked with WordPress for numerous years, as well as Joomla, Drupal, Modx, Umbraco, Miva, Adobe Muse, American Eagle, Ruby on Rails, Tridion, HubSpot, and good ol’ straight HTML, here’s why Adobe Business Catalyst continues to make so much sense for our clients and for us (this is an Adobe Business Catalyst website).… Continue Reading >>
Thanks to aggressive sales reps from HubSpot, Pardot, Act-On, Marketo, and others, many businesses get excited about B2B marketing automation software. It’s the definition of the proverbial “shiny object.”
However, the vast majority of businesses, especially SMBs, are not ready to take advantage of marketing automation software and its myriad features. Why?
When Marketing Automation Makes Perfect Sense
- You have a written marketing plan at least for this year that connects the dots between your financial goals and marketing activities
- You have a website that already generates good search engine rankings for keywords and subsequent lead generation
- You have good website content and some higher level marketing collateral (e.g.
Web designers are a dime-a-dozen. A commodity. It seems everyone and their brother can create a new website these days. So what differentiates one from another? It’s the difference between website development and web design. One generates leads. One will leave you thinking that marketing doesn’t work.
Far too many web designers place style over substance, masking a lack of quality content with a few lines of code. Or they make you to write everything yourself—and you’ve got a business to run. They also claim to offer SEO services but often lack an understanding of current best practices, or utilize black hat SEO practices that can get you blacklisted by Google and Bing.… Continue Reading >>