There are numerous components to search engine optimization (SEO) in business-to-business (B2B) marketing, so how do you know where to start. Here are five key building blocks that, once mastered, will increase traffic for any website by 30-300% or more.
“The power of keyword research lies in better understanding your target market and how they are searching for your content, services, or products.” – Moz
Tracking keyword rankings is central to the success of all SEO activities. Keywords are a leading indicator for lead generation, along with organic search traffic and lead generation. Rank for the wrong keywords, and you will have wasted a lot of time and money. Rank for the right keywords, and your lead generation activities are likely to be very successful.
We conduct extensive keyword research using the Keyword Planner of Google Ads to tailor our on-site content to align with the keywords searched for by prospects.… Continue Reading >>
Before you jump into the bottomless pool of opinion on how to do B2B search engine optimization (SEO), it’s important to consider an often-overlooked question in the overheated debate around SEO strategy: Why do it? What is the underlying goal?
SEO is perhaps the single most misunderstood factor around the process of creating a B2B website in the hope of converting visitors into customers: if you don’t have high-quality content aligned to a sales and marketing strategy, an SEO strategy is worthless.
The Whole Point
Strange but true – SEO efforts often overlook the fundamental purpose behind the whole exercise: delivering information to a target audience in a way that will prompt them to buy what you’re selling.
A strategy that delivers a bigger audience to a website that has nothing to say is not a strategy at all.… Continue Reading >>
At this time two years ago, we encouraged B2B companies to use Adobe Business Catalyst – our website content management system (WCMS) of choice.
Sadly and unexpectedly, Business Catalyst announced that they will end-of-life the platform by March 26, 2020. Adobe originally wanted to pull the plug in 2018, but pushed the date back as torches were lit and pitchforks were being sharpened. This leaves more than 700,000 websites currently hosted on Adobe with the daunting task of migrating to another platform.
Choosing a WCMS for your B2B website can be a struggle. There are so many – trendy platforms entice you with promises of do-it-yourself website designs and minimal prices. Others wow you with functionality until you realize that the monthly subscription is more than your entire marketing budget.
So, how do you choose the right WCMS without sacrificing something key?… Continue Reading >>
If there is anyone who hasn’t weighed in by now on the concept of sales and marketing alignment, it’s hard to imagine who it could be.
Getting everyone on the same page, in the same boat, on the same planet, holding hands and having a beer together, is, apparently, a goal upon which we all agree and a topic that generates no end of strategies for how to reach it.
Can there possibly be anything left to say? If not, then why isn’t your sales and marketing aligned?
The idea of sales and marketing professionals locked in endless disagreement over how to grow a business seems a little dated at this point. We can’t really talk anymore about how one pursues results that are easily measured while the other operates in a cloud of theory.… Continue Reading >>
For the Third Consecutive Year, Clutch Recognizes Innovaxis for 2016
Clutch today announces that Innovaxis has been named a top digital marketing agency in Chicago for the third year in a row.
Agency Selection Methodology
new research by Clutch identifies Chicago-based agencies with
exceptional records of client service in digital marketing. Clutch uses a
proprietary Leaders Matrix methodology that maps each digital marketing
agency’s focus on digital marketing services against their ability to
deliver based on client expectations.
“In today’s digitally
focused market, businesses of all sizes benefit from a strong online
presence,” stated Eleonora Israele, Analyst at Clutch. “Innovaxis has
shown the ability to plan and execute complex digital marketing
campaigns that increase their clients’ online visibility.”
analysts reviewed companies with a proven track record of success in
inbound marketing projects.
For small and mid-sized business, WordPress has become the defacto web content management software (WCMS) of choice. However, is it the best?
We’ve developed and edited hundreds of websites in both WordPress and Adobe Business Catalyst, and we’ve found the latter to be a much better option for SMBs. This is why we became an Adobe Business Catalyst partner four years ago.
Compare WordPress and Adobe Business Catalyst for yourself:Feature Adobe Business Catalyst (ABC) WordPress (WP) CMS Developer Adobe WordPress.com (open source) CMS Type Pure cloud Hosted software Code Type HTML PHP Software Updates Automatic: rolled out by Adobe each week You have to update WP every 1-2 months, which may or may not be compatible with your plug-ins Hosting Amazon Web Services 3rd party hosting providers or your server Email Hosting Up to 10 emails included, more optional None Support 24/7 from Adobe,… Continue Reading >>
Clutch recently published new research on leading web development firms in the Greater Chicago Area.
Analysts examined Chicago based firms who have proven their success through projects for domestic and international clients. The top firms were selected based on over a dozen quantitative and qualitative factors including company experience, positive client reviews, and market presence.
Among the leading web development firms: Innovaxis Marketing Consulting!
Not bad, considering that only about 40% of our revenues come from website development…Continue Reading >>
It is most wise to beware of companies promising you the world in the form of a 1st page or #1 Google rankings. These inflated claims often come along with a range of dubious Search Engine Optimization (SEO) tricks that the major search engines have long factored in to their algorithms. The results might not be just disappointing they can cause irreparable harm to legitimate businesses. This is called “black hat SEO.” Just ask JC Penney.
We believe that good SEO or “white hat SEO” is a product of high quality, original site content combined with a collection of proven best practices for site management and link building. Our methods produce sustainably high organic search results for our clients and also lay the groundwork for successful Search Engine Marketing (SEM) campaigns.
Below is a sampling what you want to get out of working with a legitimate SEO company:Continue Reading >>
Web designers are a dime-a-dozen. A commodity. It seems everyone and their brother can create a new website these days. So what differentiates one from another? It’s the difference between website development and web design. One generates leads. One will leave you thinking that marketing doesn’t work.
Far too many web designers place style over substance, masking a lack of quality content with a few lines of code. Or they make you to write everything yourself—and you’ve got a business to run. They also claim to offer SEO services but often lack an understanding of current best practices, or utilize black hat SEO practices that can get you blacklisted by Google and Bing. To truly generate high Google rankings and to turn visitors into customers, your website needs to engage users visually, deliver compelling content and deliver effective SEO.
Writing that Works in Addition to Pixel-Perfect Design
As a truly full-service marketing company,
- They think in terms of web design instead of website development
- They understand design, not your business
- They know consumer marketing, not B2B—this explains all the “branding” talk
- They expect you to do the heavy lifting by supplying written content
- You’re the one paying for their foosball table and designer eyewear
- The partner you meet will hand off your project to an intern
- They will develop your site in Flash
- They will give you a website that looks nice but doesn’t generate leads
- They sell web design to everyone, whether you need it or not
- They don’t know what it’s like to be you
Hire Innovaxis Instead
- We understand that website development is content strategy,