Marketing Services That Drive Profits
Accelerate Profitability with Innovaxis

B2B Marketing Strategy & Managed Services Blog Innovations Insights

Farewell, Adobe Business Catalyst – What’s Next?

Meredith Schraeder - Wednesday, January 30, 2019

Adobe Business Catalyst Logo

At this time two years ago, we encouraged B2B companies to use Adobe Business Catalyst – our website content management system (WCMS) of choice.

Sadly and unexpectedly, Business Catalyst announced that they will end-of-life the platform by March 26, 2020. Adobe originally wanted to pull the plug in 2018, but pushed the date back as torches were lit and pitchforks were being sharpened. This leaves more than 700,000 websites currently hosted on Adobe with the daunting task of migrating to another platform.

Choosing a WCMS for your B2B website can be a struggle. There are so many – trendy platforms entice you with promises of do-it-yourself website designs and minimal prices. Others wow you with functionality until you realize that the monthly subscription is more than your entire marketing budget.

So, how do you choose the right WCMS without sacrificing something key?

Continue Reading >>

Sales & Marketing Alignment: Strategy vs. Tactics

Sean Parnell - Monday, September 18, 2017

Sales & Marketing Alignment: Strategy vs. Tactics

If there is anyone who hasn’t weighed in by now on the concept of sales and marketing alignment, it’s hard to imagine who it could be.

Getting everyone on the same page, in the same boat, on the same planet, holding hands and having a beer together, is, apparently, a goal upon which we all agree and a topic that generates no end of strategies for how to reach it.

Can there possibly be anything left to say? If not, then why isn’t your sales & marketing aligned?

The idea of sales and marketing professionals locked in endless disagreement over how to grow a business seems a little dated at this point. We can’t really talk anymore about how one pursues results that are easily measured while the other operates in a cloud of theory. The cloud is our second office now and the metrics of modern B2B marketing are as nailed down as any sales quota.

Continue Reading >>

Innovaxis Named Top Digital Marketing Agency, Again

Sean Parnell - Thursday, February 18, 2016

For the Third Consecutive Year, Clutch Recognizes Innovaxis for 2016

Innovaxis Named Top Chicago Digital Marketing Agency, AgainClutch today announces that Innovaxis has been named a top digital marketing agency in Chicago for the third year in a row.

Agency Selection Methodology

This
new research by Clutch identifies Chicago-based agencies with
exceptional records of client service in digital marketing. Clutch uses a
proprietary Leaders Matrix methodology that maps each digital marketing
agency’s focus on digital marketing services against their ability to
deliver based on client expectations.

“In today’s digitally
focused market, businesses of all sizes benefit from a strong online
presence,” stated Eleonora Israele, Analyst at Clutch. “Innovaxis has
shown the ability to plan and execute complex digital marketing
campaigns that increase their clients’ online visibility.”

Clutch
analysts reviewed companies with a proven track record of success in
inbound marketing projects.

Continue Reading >>

Adobe Business Catalyst vs. WordPress

Sean Parnell - Saturday, March 14, 2015

For small and mid-sized business, WordPress has become the defacto web content management software (WCMS) of choice. However, is it the best?

We’ve developed and edited hundreds of websites in both WordPress and Adobe Business Catalyst, and we’ve found the latter to be a much better option for SMBs. This is why we became an Adobe Business Catalyst partner four years ago.

Compare WordPress and Adobe Business Catalyst for yourself:

Feature Adobe Business Catalyst (ABC) WordPress (WP) CMS Developer Adobe WordPress.com (open source) CMS Type Pure cloud Hosted software Code Type HTML PHP Software Updates Automatic: rolled out by Adobe each week You have to update WP every 1-2 months, which may or may not be compatible with your plug-ins Hosting Amazon Web Services 3rd party hosting providers or your server Email Hosting Up to 10 emails included, more optional None Support 24/7 from Adobe,… Continue Reading >>

Innovaxis Named Top 10 Chicago Web Developer by Clutch

Sean Parnell - Wednesday, January 21, 2015

Innovaxis Named Top 10 Chicago Web Developer by Clutch | Innovaxis Marketing ConsultingClutch recently published new research on leading web development firms in the Greater Chicago Area.

Analysts examined Chicago based firms who have proven their success through projects for domestic and international clients. The top firms were selected based on over a dozen quantitative and qualitative factors including company experience, positive client reviews, and market presence.

Among the leading web development firms: Innovaxis Marketing Consulting!

Not bad, considering that only about 40% of our revenues come from website development…

See the complete research report here.

Contact us to see how our website development capabilities to accelerate your profitability

Continue Reading >>

The ABCs of SEO

Sean Parnell - Friday, February 1, 2013

SEO-Serch Engine Optimization and InnovaxisIt is most wise to beware of companies promising you the world in the form of a 1st page or #1 Google rankings. These inflated claims often come along with a range of dubious Search Engine Optimization (SEO) tricks that the major search engines have long factored in to their algorithms. The results might not be just disappointing they can cause irreparable harm to legitimate businesses. This is called “black hat SEO.” Just ask JC Penney.

We believe that good SEO or “white hat SEO” is a product of high quality, original site content combined with a collection of proven best practices for site management and link building. Our methods produce sustainably high organic search results for our clients and also lay the groundwork for successful Search Engine Marketing (SEM) campaigns.

Below is a sampling what you want to get out of working with a legitimate SEO company:

Continue Reading >>

Website Development vs. Web Design

Sean Parnell - Tuesday, January 1, 2013

Website Development Portfolio from InnovaxisWeb designers are a dime-a-dozen. A commodity. It seems everyone and their brother can create a new website these days. So what differentiates one from another? It’s the difference between website development and web design. One generates leads. One will leave you thinking that marketing doesn’t work.

Far too many web designers place style over substance, masking a lack of quality content with a few lines of code. Or they make you to write everything yourself—and you’ve got a business to run. They also claim to offer SEO services but often lack an understanding of current best practices, or utilize black hat SEO practices that can get you blacklisted by Google and Bing. To truly generate high Google rankings and to turn visitors into customers, your website needs to engage users visually, deliver compelling content and deliver effective SEO.

Top 10 Reasons Not to Hire a Web Design Agency

Writing that Works in Addition to Pixel-Perfect Design
As a truly full-service marketing company,

Continue Reading >>