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B2B Marketing Strategy & Managed Services BlogMonth: July 2025

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NitroPack: The Hidden Gem of Speed Optimization Plugins

Jane Taylor - Saturday, July 19, 2025
Need help implementing NitroPack on WordPress? Innovaxis Marketing is a NitroPack agency partner – contact us for help

 

NitroPack Logo

Because Core Web Vitals, including and page loading speed, is a key element in its search ranking algorithm, WordPress site owners have been wondering: how can I make my website faster and my user experience better?

WordPress sites are notoriously slow, with a Google PageSpeed score often <20 out of 100. Infinite plugins that each have their own bundle of files, especially JavaScript, are a big reason why your site may experience less-than-optimal site speeds.

Enter NitroPack: a WordPress plugin with powerful speed optimization capabilities that is now owned by WP Engine: the best hosting site for WordPress,

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Your B2B Marketing Video Doesn’t Need to Cost $30,000

Elizabeth Vanderau - Wednesday, July 16, 2025

Marketing video production

Sam owns a mid-sized manufacturing business and has an idea for a short video that will convey the value of his business to prospects and, hopefully, serve as a sales tool. He reaches out to a couple of production studios with examples of glossy, highly produced videos on their websites to see what it will cost to bring his vision to life.

When the quotes and proposals arrive, Sam is floored. According to the studios, even a “simple” video will require actors, a camera crew, professional lighting, and stage design – and come with an eye-popping, mid-five-figure price tag.

Seeing no alternative, Sam decides to engage with one of the studios. Thousands of dollars,

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