Tag: marketing strategy
Your 2025 B2B Marketing Plan: What You Should Be Doing Differently
Well into the tech boom of AI, automation and machine learning, we are navigating a marketing landscape that is evolving faster than ever – and it’s time to rethink your marketing approach.
The old playbook is no longer enough. Markets are evolving, buyer behavior has shifted, and the tools available are more powerful than ever. To succeed, businesses must adapt, innovate, and make strategic decisions to seek meaningful engagement, blue oceans, and revenue growth.
Here’s what you should be rethinking for the year ahead.
1. Align Marketing with Revenue Goals
Too many marketing plans focus on vanity metrics – clicks and traffic that may or may not be human – without directly linking efforts to revenue.
… Continue Reading >>Leveraging B2B Marketing Efforts for Double-Digit Growth
The B2B sales and marketing landscape can be a murky place.
Visitors may flock to your website but create few qualified leads. A flurry of sales activity doesn’t necessarily lead to sustainable gains. You can flaunt your services at all the right trade shows and still go home with little to show for it. And every five minutes some new “must do” marketing platform or technology pops up on the scene.
It’s never been easier to sink time and money into marketing your business. What’s harder is creating a focused and disciplined strategy that’s tied to genuine and measurable ROI.
At Innovaxis, we specialize in helping B2B businesses develop and implement marketing strategies that deliver sustainable,
… Continue Reading >>Are You Happy with the Results of Your Marketing?
As you think about strategic marketing planning and budgeting for the coming year, I have three questions for you:
- Are you happy with the results of your marketing efforts this year and how they have fueled your new customer acquisition and revenue growth this year?
- Are you confident in your ability to execute your marketing plan for next year with your current internal and external resources?
- Are you on top of digital and content marketing best practices?
If not, we should talk.
Strategic Marketing Execution in the New Year
We know it’s difficult to outsource your marketing for the first time or to change marketing agencies,
… Continue Reading >>Harnessing Speed & Effectiveness: Agile Marketing with Innovaxis
Effective marketing strategy, website development, and content creation do not have to take months. Many erroneously believe that’s what it takes because that’s what they’re used to, but there is a better, faster way.
Marketing agility isn’t just about working fast, it’s about creating and capturing demand generation to drive sales and increase business valuation – efficiently. This requires a team that works collaboratively, breaking down silos, and providing quick turnaround on strategy, content and digital marketing deliverables without sacrificing quality.
At Innovaxis, we pride ourselves on helping clients achieve amazing results, quickly, with a marketing approach that is collaborative, detail-oriented, disciplined, and accountable – allowing us to deliver faster than our clients ever thought possible without compromising quality.
… Continue Reading >>Clutch Names Innovaxis a “Game Changing” Branding Agency
Many things go into the process of building a successful brand.
Some companies spend millions of dollars to find their “brand,” but it takes more than money to get it right. It’s a process that requires a well-honed brand story process and an experienced partner that can communicate the value your brand has for your target markets.
At Innovaxis, we have 15 years of experience helping B2B clients build their brand messaging with customized digital marketing strategies that also build sustainable, double-digit growth.
That takes more than a color scheme and a new logo. Our marketing program works to align B2B sales and marketing efforts around a central brand story that will resonate with target markets,
… Continue Reading >>Why Website Development Projects Fail
Learn how to develop a website that drives sustainable, double-digit growth instead of a sharply designed digital brochure
A new website is an exciting step for any business, whether it’s a build-from-scratch project or more of a renovation.
Why then are so many marketing leaders and business owners unhappy with their website? Why do so many well-meaning website developers and marketing agencies go wrong?
Based on our experience, which includes creating our first web page in 1995, most website projects fail because they are done backwards: they start as creative endeavors instead of being a strategic demand generation engine and end up serving as a digital brochure that doesn’t increase demand or generate leads.
… Continue Reading >>Clutch Names Innovaxis One of Chicago’s “Game-Changing” Digital Marketing Agencies
Many companies claim to offer “digital marketing services.” And there is no shortage of vendors who can build you a website. But few can offer the level of strategy, services, technology and specialization provided by the B2B marketing specialists at Innovaxis Marketing.
That’s not just our business proposition. That’s the feedback from our clients, and while we’d rather show you than brag about it, we’re proud to acknowledge a bit of recognition we’ve received from a leading customer review platform.
“…boosted inbound leads from zero to over 2,000.”
-Financial Services company
Since 2007, Innovaxis has been helping B2B clients achieve double-digit growth with marketing services and strategies built around a deep understanding of the solutions they bring to their clients.
… Continue Reading >>2023 B2B Marketing Strategy: 3 Things to Look for in a Partner
With a new year around the corner, you may be tempted to experiment with marketing strategies you’ve read about online or cherry-pick some new marketing technology in an effort to start the year off right.
Every year, a flood of shiny new marketing products, strategies and services promising exponential growth hits the market. But without a trusted advisor or thoughtful strategy, it’s hard to know which way to go.
If you’ve decided to look for a B2B marketing partner to help you navigate this process, the challenge can seem just as daunting as going it alone. Should you turn to a web designer for a redesign? Hire a freelance writer to helm your blog?
… Continue Reading >>10 Perils of Paying a PPC Agency to Run Your B2B Pay-per-Click Campaigns
With 15 years of experience providing B2B marketing and consulting services, we are not timid in warning B2B clients of the risks of using a pay-per-click (PPC) agency to run ads on Google, Bing, LinkedIn Campaigns, and others.
While clients are often tempted – and sometimes will give them a try – at best, these campaigns generate a few leads but do not pay for themselves. At worst, they waste time and money in the process of producing no results at all.
Why do PPC agencies fail so often at B2B pay-per-click campaigns? Below are the top 10 reasons.
Lack of Strategy
Most PPC agencies focus on B2C clients.
… Continue Reading >>Custom B2B Marketing Programs vs. The Traditional Marketing Agency Approach
Generate Breakthrough B2B Marketing Results with a Customized & Holistic Program
If your B2B marketing efforts generate more costs than leads, you’re not alone. Too many B2B owners, marketing directors and sales executives fall victim to a marketing strategy that isn’t crafted around the different needs of B2B enterprises. They spend a lot of money for generic programs or splashy products, and end up frustrated when the efforts don’t generate qualified leads or profitable growth.
That is why we offer clients a custom and holistic B2B-focused marketing program designed to produce measurable results and profitable growth, with strategies built around the needs and goals of your business.
Causes of Ineffective Marketing
Failure can take a variety of paths:
- Buying the empty promises of marketing agencies that lack expertise and experience around the unique requirements of B2B marketing efforts
- Buying shiny objects like marketing automation and other software that require a lot of time,
