Tag: marketing strategy
Paid Discovery: How to Monetize the Discovery Process
In non-commoditized business-to-business (B2B) and business-to-consumer (B2C) markets for products and solutions that cost thousands of dollars or more, building trust is a crucial component of the pre-sale phase.
Prospects don’t make big-ticket investments without a lot of confidence in both the solution and the company. You can’t close a $50,000 to $100,000+ deal on the strength of an initial consultation or even a demo.
For software vendors and manufacturers, prospects may not even want to see a demo because they don’t want a sales rep conducting a dog-and-pony show for something they’re not even sure they need.
The Value of Solid Due Diligence
A paid assessment,
… Continue Reading >>Innovaxis Earns Women-Owned Business Certification from WBENC
We’ve always believed that great marketing starts with great people. Our team brings together a talented and diverse group of professionals dedicated to helping businesses grow. We’re excited to announce that Innovaxis is now a nationally certified Women-Owned Business through the Women’s Business Enterprise National Council (WBENC), the nation’s leading certifier of businesses owned and operated by women.
This milestone reinforces our values of excellence, diversity, innovation, and collaboration. Beyond the certification itself, WBENC opens doors for us and our clients, enabling us to partner with corporations and government entities that prioritize supplier diversity.
Innovaxis: Built on Expertise, Talent, Leadership & Diversity
Innovaxis was founded in 2007 with a vision of delivering marketing strategies that drive business growth and value.
… Continue Reading >>Your 2025 B2B Marketing Plan: What You Should Be Doing Differently
Well into the tech boom of AI, automation and machine learning, we are navigating a marketing landscape that is evolving faster than ever – and it’s time to rethink your marketing approach.
The old playbook is no longer enough. Markets are evolving, buyer behavior has shifted, and the tools available are more powerful than ever. To succeed, businesses must adapt, innovate, and make strategic decisions to seek meaningful engagement, blue oceans, and revenue growth.
Here’s what you should be rethinking for the year ahead.
1. Align Marketing with Revenue Goals
Too many marketing plans focus on vanity metrics – clicks and traffic that may or may not be human – without directly linking efforts to revenue.
… Continue Reading >>Leveraging B2B Marketing Efforts for Double-Digit Growth
The B2B sales and marketing landscape can be a murky place.
Visitors may flock to your website but create few qualified leads. A flurry of sales activity doesn’t necessarily lead to sustainable gains. You can flaunt your services at all the right trade shows and still go home with little to show for it. And every five minutes some new “must do” marketing platform or technology pops up on the scene.
It’s never been easier to sink time and money into marketing your business. What’s harder is creating a focused and disciplined strategy that’s tied to genuine and measurable ROI.
At Innovaxis, we specialize in helping B2B businesses develop and implement marketing strategies that deliver sustainable,
… Continue Reading >>B2B Marketing Automation Software: The Case For & Against
Thanks to aggressive sales reps from HubSpot, Zoho, Pardot, Act-On, Marketo, SharpSpring, and others, many businesses get excited about B2B marketing automation software. It’s the definition of the proverbial “shiny object.”
However, the vast majority of businesses, especially SMBs, are not ready to take advantage of marketing automation software and its myriad features. Why?
When Marketing Automation Makes Perfect Sense
- You have a written marketing plan at least for this year that connects the dots between your financial goals and marketing activities
- You have a website that already generates good search engine rankings for keywords and subsequent lead generation
- You have good website content and some higher-level marketing collateral (e.g.
Are You Happy with the Results of Your Marketing?
As you think about strategic marketing planning and budgeting for the coming year, I have three questions for you:
- Are you happy with the results of your marketing efforts this year and how they have fueled your new customer acquisition and revenue growth this year?
- Are you confident in your ability to execute your marketing plan for next year with your current internal and external resources?
- Are you on top of digital and content marketing best practices?
If not, we should talk.
Strategic Marketing Execution in the New Year
We know it’s difficult to outsource your marketing for the first time or to change marketing agencies,
… Continue Reading >>Harnessing Speed & Effectiveness: Agile Marketing with Innovaxis
Effective marketing strategy, website development, and content creation do not have to take months. Many erroneously believe that’s what it takes because that’s what they’re used to, but there is a better, faster way.
Marketing agility isn’t just about working fast, it’s about creating and capturing demand generation to drive sales and increase business valuation – efficiently. This requires a team that works collaboratively, breaking down silos, and providing quick turnaround on strategy, content and digital marketing deliverables without sacrificing quality.
At Innovaxis, we pride ourselves on helping clients achieve amazing results, quickly, with a marketing approach that is collaborative, detail-oriented, disciplined, and accountable – allowing us to deliver faster than our clients ever thought possible without compromising quality.
… Continue Reading >>Clutch Names Innovaxis a “Game Changing” Branding Agency
Many things go into the process of building a successful brand.
Some companies spend millions of dollars to find their “brand,” but it takes more than money to get it right. It’s a process that requires a well-honed brand story process and an experienced partner that can communicate the value your brand has for your target markets.
At Innovaxis, we have 15 years of experience helping B2B clients build their brand messaging with customized digital marketing strategies that also build sustainable, double-digit growth.
That takes more than a color scheme and a new logo. Our marketing program works to align B2B sales and marketing efforts around a central brand story that will resonate with target markets,
… Continue Reading >>Why Website Development Projects Fail
Learn how to develop a website that drives sustainable, double-digit growth instead of a sharply designed digital brochure
A new website is an exciting step for any business, whether it’s a build-from-scratch project or more of a renovation.
Why then are so many marketing leaders and business owners unhappy with their website? Why do so many well-meaning website developers and marketing agencies go wrong?
Based on our experience, which includes creating our first web page in 1995, most website projects fail because they are done backwards: they start as creative endeavors instead of being a strategic demand generation engine and end up serving as a digital brochure that doesn’t increase demand or generate leads.
… Continue Reading >>Clutch Names Innovaxis One of Chicago’s “Game-Changing” Digital Marketing Agencies
Many companies claim to offer “digital marketing services.” And there is no shortage of vendors who can build you a website. But few can offer the level of strategy, services, technology and specialization provided by the B2B marketing specialists at Innovaxis Marketing.
That’s not just our business proposition. That’s the feedback from our clients, and while we’d rather show you than brag about it, we’re proud to acknowledge a bit of recognition we’ve received from a leading customer review platform.
“…boosted inbound leads from zero to over 2,000.”
-Financial Services company
Since 2007, Innovaxis has been helping B2B clients achieve double-digit growth with marketing services and strategies built around a deep understanding of the solutions they bring to their clients.
… Continue Reading >>