Innovaxis Earns Women-Owned Business Certification from WBENC

Sean Parnell - March 20, 2025 3:32 pm

We’ve always believed that great marketing starts with great people. Our team brings together a talented and diverse group of professionals dedicated to helping businesses grow. We’re excited to announce that Innovaxis is now a nationally certified Women-Owned Business through the Women’s Business Enterprise National Council (WBENC), the nation’s leading certifier of businesses owned and operated by women.

This milestone reinforces our values of excellence, diversity, innovation, and collaboration. Beyond the certification itself, WBENC opens doors for us and our clients, enabling us to partner with corporations and government entities that prioritize supplier diversity.

Innovaxis: Built on Expertise, Talent, Leadership & Diversity

Innovaxis was founded in 2007 with a vision of delivering marketing strategies that drive business growth and value. Nearly two decades later, we’ve grown into an experienced team of marketing strategists, brand storytellers, copywriters, website developers, e-commerce, and SEO specialists who help B2B, B2C, B2G, and nonprofit organizations align effective content and digital marketing strategies with sales goals.

Today, we’re a majority woman-owned company, with Lina Parnell as CEO and co-founder. Along with co-founder and president Sean Parnell, our diverse leadership team brings a wide range of talent, experience, and insights to help clients succeed.

“Our mission has always been to help organizations articulate their value through strategic content and digital marketing,” said Lina Parnell, CEO of Innovaxis. “WBENC Certification is another step in our journey, reinforcing our commitment to delivering exceptional work while fostering a company culture built on diversity, innovation, and integrity.”

Why Diversity in Marketing Matters

Great marketing is built on understanding people: what they need, what they value, and how they make decisions. The more perspectives we bring to the table, the more effectively we can help clients connect with their target audiences.

By achieving WBENC Certification, Innovaxis joins a powerful network of women-led businesses, Fortune 500 companies, and public-sector organizations that recognize the importance of diverse perspectives in business success.

What This Means for You

For our clients, WBENC Certification not only reflects our leadership and values but also helps businesses meet their supplier diversity goals while continuing to receive the same high-quality, strategic marketing services we’ve always delivered.

WBENC also provides opportunities for networking, professional development, and business growth. As part of this network, Innovaxis can expand its impact and create new opportunities for our clients through strategic partnerships.

We’re proud of this step in our company’s journey, but we’re even prouder of our role in helping you succeed in yours.

What WBENC Certification Means

WBENC Certification validates that a business is at least 51% woman-owned, controlled, operated, and managed. The certification process includes a rigorous review of business documentation and a site visit, ensuring that companies meet the highest standards of ownership, leadership, and strategic business planning.

Because of this thorough and respected process, WBENC Certification is recognized as the gold standard for women-owned business certification. It is accepted by Fortune 500 companies, government agencies, and other organizations that prioritize working with diverse suppliers.

Contact us to learn more about strategic content and digital marketing

Frequently Asked Questions

Why doesn’t my professionally designed website generate good leads?

Even the most beautifully designed website can’t drive lead generation without the right content strategy, centered around a clear understanding of the needs and problems of your target market (i.e. brand story) and optimized for search to reflect the solutions they are searching for. Without that, you can waste a lot of time and energy on what are essentially random acts of marketing.

How important is brand storytelling for lead generation?

Brand storytelling is a powerful tool for connecting with your target market and a commonly missed opportunity to communicate the value of your goods and services to your audience. It’s built around understanding their challenges and your role in solving them, positioning your prospects as the hero of their story and you as their guide.

What’s the best way to track ROI from digital marketing efforts?

Simply asking, “How did you hear about us?” during calls and on website forms will help you attribute what generates leads and sales. Once you calculate how much sales is attributable to marketing and divide by the amount of that marketing investment, you will have your marketing ROI calculation. Learn more with the Innovaxis marketing ROI calculator.

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