Tag: b2b brand storytelling
AI Search Optimization: How E-Commerce & B2B Brands Win (or Disappear)
Artificial intelligence is fundamentally reshaping how buyers research, evaluate, and choose the companies they work with. For organizations that rely on e-commerce or lead generation, AI has already begun transforming the sales funnel in ways that demand immediate attention.
Today’s buyers are using ChatGPT and other AI tools to understand what will solve their problem, how their problem is best solved, and, ultimately, who belongs on their shortlist of providers.
By the time someone reaches out, they’ve often narrowed hundreds of potential vendors down to just two to five companies. If your content isn’t optimized for AI, you don’t make the list… no matter how qualified you are.
AI Is Now Embedded in the Buying Process
AI assistants are quickly becoming one of the first stops in the buyer journey.
… Continue Reading >>How to Fail at B2B Marketing (Without Even Trying)
In B2B marketing, there’s no shortage of ways to crash and burn. From websites that repel prospects to SEO strategies that vanish into the Google abyss, most companies are just one bad decision away from total marketing meltdown.
That’s why we created How to #Fail at B2B Marketing — the ultimate guide to doing everything wrong.
Inside, you’ll find battle-tested tips on how to:
- Build a website that only looks great on your laptop (and nowhere else)
- Write content so boring your prospects will thank you for the unsubscribe link
- Use AI to automate mediocrity, faster
- Spend thousands on Google Ads that no one ever clicks
- Post “relatable” social media content that makes your brand look unhinged
Think of it as a cautionary tale for anyone who’s ever said,
… Continue Reading >>Your B2B Marketing Video Doesn’t Need to Cost $30,000
Sam owns a mid-sized manufacturing business and has an idea for a short video that will convey the value of his business to prospects and, hopefully, serve as a sales tool. He reaches out to a couple of production studios with examples of glossy, highly produced videos on their websites to see what it will cost to bring his vision to life.
When the quotes and proposals arrive, Sam is floored. According to the studios, even a “simple” video will require actors, a camera crew, professional lighting, and stage design – and come with an eye-popping, mid-five-figure price tag.
Seeing no alternative, Sam decides to engage with one of the studios. Thousands of dollars,
… Continue Reading >>From Corporate to Creative: How Innovaxis Marketing Fuels B2B Growth
Innovaxis Marketing founder Sean Parnell shares how his agency helps B2B companies grow with strategy-first marketing, brand storytelling, and Blue Ocean Strategy.
In a recent episode of Insights and Action with Orange 142, host Shiv Walia sat down with Sean Parnell, co-founder and president of Innovaxis Marketing, to talk about how his Chicago-based marketing consulting agency helps B2B companies and nonprofits transform their marketing into a growth engine by aligning marketing with sales and business strategy.
Watch the full episode or read the recap below.
Sean and Lina Parnell launched Innovaxis in 2007, just as the Great Recession began.
… Continue Reading >>