4 Simple Ways to Improve Marketing for Nonprofits

The right combination of digital marketing and outreach can attract donors and expand the impact of your organization. Here are four simple ways to do so:

1. Audit Your Website

A website audit provides key insights into what is and isn’t working for you, including efficacy of your messaging, search engine optimization, site speed and other Google core web vitals, mobile/desktop usability, and more.

2. Calculate Your Return on Mission (ROM)

Return on investment (ROI) is one thing but ROM is essential for calculating and communicating the impact you have, especially to attract more donors and grants. Quantifying ROM and connecting the dots between what people donate and the ROM it can generated can strengthen your messaging and increase fundraising.