4 Simple Ways to Improve Marketing for Nonprofits
The right combination of digital marketing and outreach can attract donors and expand the impact of your organization. Here are four simple ways to do so:
- Audit Your Website
A website audit provides key insights into what is and isn’t working for you, including efficacy of your messaging, search engine optimization, site speed and other Google core web vitals, mobile/desktop usability, and more.
- Calculate Your Return on Mission (ROM)
Return on investment (ROI) is one thing but ROM is essential for calculating and communicating the impact you have, especially to attract more donors and grants. Quantifying ROM and connecting the dots between what people donate and the ROM it can generated can strengthen your messaging and increase fundraising.
- Develop a Marketing Strategy
Recommendations from your marketing audit, once prioritized, will become your strategic marketing and fundraising plan for the next year.
- Work with a Partner
The daily grind can distract 501(c)(3)s from spending time on marketing – working with an experience nonprofit marketing partner can alleviate this burden, and improve your ROI and ROM.
Get Started Today
At Innovaxis, we have worked with nonprofits over the last 15 years and can help you achieve more of your marketing and fundraising goals. Contact us to learn more.