B2B Marketing Consulting & Agency Services Blog

B2B Marketing Strategy & Managed Services Blog Tag: Google Ads

How to Get the Most out of Google Ads for the Least Amount of Spend

Sean Parnell - Saturday, February 26, 2022

How to Get the Most out of Google Ads for the Least Amount of Spend

While getting results from pay-per-click (PPC) advertising on Google Ads can seem expensive, complicated and mysterious, it can have a significant impact on lead generation and increasing client acquisition with a clear strategy and experienced execution.

With a platform that processes over 8.5 billion searches a day, Google Ads can provides serious reach. According to Google’s annual economic Impact report, companies that advertise on Google Ads generate $2 for every $1 spent, on average.

What Google doesn’t tell you, however, is that it’s easy to spend a lot of money for little or no result if your campaigns are managed by someone without extensive experience, a bit of Google savvy in avoiding common traps,

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#fail: How to Create Google Pay-Per-Click Campaigns that Pay Off … for Google

Raven Chapman - Saturday, July 18, 2020

How to Fail at Google Ads Campaigns

A whopping 90% of internet search traffic takes place through the magic of Google, a company so ambitious that it named itself for a mathematical concept that means a number so big we don’t have time to explain it to you.

But that’s no reason not to trust them to help you play the world’s most popular pay-per-click competition, The Game of Google Ads.

This wild bidding war is perfect for the marketer looking to spend as much time and money as possible for results that are as predictable as ripening avocados.

Will your ad strike the right note at the right time with the ripe prospects?

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