Tag: Google Ads
10 Perils of Paying a PPC Agency to Run Your B2B Pay-per-Click Campaigns
With 15 years of experience providing B2B marketing and consulting services, we are not timid in warning B2B clients of the risks of using a pay-per-click (PPC) agency to run ads on Google, Bing, LinkedIn Campaigns, and others.
While clients are often tempted – and sometimes will give them a try – at best, these campaigns generate a few leads but do not pay for themselves. At worst, they waste time and money in the process of producing no results at all.
Why do PPC agencies fail so often at B2B pay-per-click campaigns? Below are the top 10 reasons.
Lack of Strategy
Most PPC agencies focus on B2C clients.… Continue Reading >>
How to Get the Most out of Google Ads for the Least Amount of Spend
While getting results from pay-per-click (PPC) advertising on Google Ads can seem expensive, complicated and mysterious, it can have a significant impact on lead generation and increasing client acquisition with a clear strategy and experienced execution.
With a platform that processes over 8.5 billion searches a day, Google Ads can provides serious reach. According to Google’s annual economic Impact report, companies that advertise on Google Ads generate $2 for every $1 spent, on average.
What Google doesn’t tell you, however, is that it’s easy to spend a lot of money for little or no result if your campaigns are managed by someone without extensive experience, a bit of Google savvy in avoiding common traps,… Continue Reading >>
#fail: How to Create Google Pay-Per-Click Campaigns that Pay Off … for Google
A whopping 90% of internet search traffic takes place through the magic of Google, a company so ambitious that it named itself for a mathematical concept that means a number so big we don’t have time to explain it to you.
But that’s no reason not to trust them to help you play the world’s most popular pay-per-click competition, The Game of Google Ads.
This wild bidding war is perfect for the marketer looking to spend as much time and money as possible for results that are as predictable as ripening avocados.
Will your ad strike the right note at the right time with the ripe prospects?… Continue Reading >>