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3 Critical Website Measures

Sean Parnell - Tuesday, December 4, 2012

Every company knows they need a compelling website to stay competitive in the marketplace, but far too many spend little or no time tracking and evaluating the effectiveness of their website and online marketing campaigns. Over the last decade, our experience has taught us that having the answers to 3 basic questions—and knowing what to do with that information—can lay the foundation for higher conversion rates, increased sales and greater ROI on marketing budgets. These answers can be the difference between success and failure.

  1. How many unique visitors does your site get per month?
  2. What are the top 5 pages on your site?
  3. What are the top 5 sources of traffic to your site?

Unique Visitors
This measure is by far the most accurate for determining actual website traffic. Though search engine web crawlers account for a portion of recorded traffic for all sites,

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