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5 Key Building Blocks of Successful B2B SEO

Sean Parnell - Monday, April 13, 2020

B2B SEO Building Blocks

There are numerous components to search engine optimization (SEO) in business-to-business (B2B) marketing, so how do you know where to start. Here are five key building blocks that, once mastered, will increase traffic for any website by 30-300% or more.

Keyword Rankings

“The power of keyword research lies in better understanding your target market and how they are searching for your content, services, or products.” – Moz

Tracking keyword rankings is central to the success of all SEO activities. Keywords are a leading indicator for lead generation, along with organic search traffic and lead generation. Rank for the wrong keywords, and you will have wasted a lot of time and money. Rank for the right keywords, and your lead generation activities are likely to be very successful.

We conduct extensive keyword research using the Keyword Planner of Google Ads to tailor our on-site content to align with the keywords searched for by prospects.

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The ABCs of SEO

Sean Parnell - Friday, February 1, 2013

SEO-Serch Engine Optimization and InnovaxisIt is most wise to beware of companies promising you the world in the form of a 1st page or #1 Google rankings. These inflated claims often come along with a range of dubious Search Engine Optimization (SEO) tricks that the major search engines have long factored in to their algorithms. The results might not be just disappointing they can cause irreparable harm to legitimate businesses. This is called “black hat SEO.” Just ask JC Penney.

We believe that good SEO or “white hat SEO” is a product of high quality, original site content combined with a collection of proven best practices for site management and link building. Our methods produce sustainably high organic search results for our clients and also lay the groundwork for successful Search Engine Marketing (SEM) campaigns.

Below is a sampling what you want to get out of working with a legitimate SEO company:

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