Tag: optimize website
5 Mistakes You’re Making on Your B2B Website
You’ve spent a lot of time, money and effort developing your B2B website. But while it looks sleek and includes lots of information about your products and services, it’s a lot less impressive when it comes to generating business.
It’s a common frustration for business owners who go to the trouble and expense of a website renovation only to discover that beneath a superficial layer of style and a few user experience upgrades, there isn’t much happening to convert visitors into leads.
Here are 5 reasons that could explain why.
1. Too much design; too little story … Continue Reading >>4 Strategies to Get More from Your Manufacturing Marketing Efforts
Manufacturers often struggle to get results from their marketing efforts.
Sometimes, it’s the result of relying on traditional sources of marketing in the belief that catalogs, tradeshows and industry advertising are the primary drivers of manufacturing lead generation, e-commerce sales and revenue growth.
Sometimes, the problem is brand story messaging that is so product-focused that it doesn’t convey the and the real value you provide to your customers.
Often, the problem can be tied to an approach that is more random than strategic: a few trade shows here and there, a website makeover, and the occasional email sent out into the wide world of potential prospects.
… Continue Reading >>