4 Strategies to Get More from Your Manufacturing Marketing Efforts

Manufacturers often struggle to get results from their marketing efforts.

Sometimes, it’s the result of relying on traditional sources of marketing in the belief that catalogs, tradeshows and industry advertising are the primary drivers of manufacturing lead generation, e-commerce sales and revenue growth.

Sometimes, the problem is brand story messaging that is so product-focused that it doesn’t convey the and the real value you provide to your customers.

Often, the problem can be tied to an approach that is more random than strategic: a few trade shows here and there, a website makeover, and the occasional email sent out into the wide world of potential prospects.