Search Engine Optimization (SEO) is one of the most thoroughly understood subjects in digital marketing – just ask 20 different SEO experts for help and you’ll get 20 different plans.
Hire them all and presto! You’ve got… a lot of plans.
If that seems confusing, you could try to learn it on your own. Keeping up with Google is fun – there are only 500-600 ranking algorithm updates per year.
We’ve Seen It All
With a landscape that changes every couple of clicks, SEO know-how requires a lot of keeping up. But SEO know-how-not-to is its own kind of expertise as well.
We’ve optimized websites since the days of Lycos and AltaVista.… Continue Reading >>
It is most wise to beware of companies promising you the world in the form of a 1st page or #1 Google rankings. These inflated claims often come along with a range of dubious Search Engine Optimization (SEO) tricks that the major search engines have long factored in to their algorithms. The results might not be just disappointing they can cause irreparable harm to legitimate businesses. This is called “black hat SEO.” Just ask JC Penney.
We believe that good SEO or “white hat SEO” is a product of high quality, original site content combined with a collection of proven best practices for site management and link building. Our methods produce sustainably high organic search results for our clients and also lay the groundwork for successful Search Engine Marketing (SEM) campaigns.… Continue Reading >>