The B2B sales and marketing landscape can be a murky place.
Visitors may flock to your website but create few qualified leads. A flurry of sales activity doesn’t necessarily lead to sustainable gains. You can flaunt your services at all the right trade shows and still go home with little to show for it. And every five minutes some new “must do” marketing platform or technology pops up on the scene.
It’s never been easier to sink time and money into marketing your business. What’s harder is creating a focused and disciplined strategy that’s tied to genuine and measurable ROI.
At Innovaxis, we specialize in helping B2B businesses develop and implement effective sales and marketing strategies specifically tailored for B2B success.… Continue Reading >>
Update: Adobe has announced the end of life for Adobe Business Catalyst as of March 25, 2021. Contact us to learn the best options to migrate your website.
As an Adobe Business Catalyst partner for over five years, I’m often asked why this web content management software (WCMS) is so effective for business-to-business (B2B) marketing for small and mid-sized (SMB) businesses. Having worked with WordPress for numerous years, as well as Joomla, Drupal, Modx, Umbraco, Miva, Adobe Muse, American Eagle, Ruby on Rails, Tridion, HubSpot, and good ol’ straight HTML, here’s why Adobe Business Catalyst continues to make so much sense for our clients and for us (this is an Adobe Business Catalyst website).… Continue Reading >>
If you realize that marketing your business powerfully can create a competitive advantage for you that generates higher levels of revenue and profitability than sales can do its own, then we congratulate you. You’re about to take a big step, especially if you understand that you can’t go it alone anymore.
To select a marketing company that is best suited for you, there are two primary options: an à la carte vendor or a strategic marketing partner.
À La Carte B2B Marketing
Some businesses prefer to purchase marketing services just as they would purchase office supplies. Maybe it’s a website, a brochure or a series of blog posts. They want a specialist: a web designer,… Continue Reading >>
When it comes to online advertising, marketing people all ask the same thing: how many impressions does our ad get? Innovaxis asks, how many leads were generated by all of our online marketing activities and how many of those leads generated sales?
In the spirit of any publicity is good publicity, impressions do measure the theoretical number of times your ad was seen, though what happens if someone leaves their browser tuned to the page with your rotating ad and then they walk away? How many “impressions” were really seen by search engine “crawlers” from Google, Yahoo and Bing? And how many impressions resulted from your employees, the ad site’s employees, your competitors, and other non-customers?… Continue Reading >>