B2B Website Content Strategy

Does your website generate quality leads? Is traffic going up or down? How does your bounce rate and average time on the site look? Do you even know?

Your website is the public face of your organization and central to all marketing efforts. If it’s not the first impression, it’s probably the second. Having an effective website content and marketing strategy for your website is crucial for your success.

Create, Attract & Transform: Website Goals

If you’d like to turn your website into a competitive advantage, let Innovaxis create a content and marketing strategy for your website.

Common Website Problems & Issues

  • Visitors will initially spend only 8 seconds on your site unless they are engaged
  • Once engaged, visitors only spend an average of 30-90 seconds in total
  • Websites need to quickly give what the visitors want
  • A compelling call-to-action transforms happy visitors into leads
  • Web designers are good at design, not content
  • Web designers require their clients to provide content
  • Our clients need to generate sales, not content

Why Use Innovaxis for Website Content Strategy?

  • We are the only marketing consulting firm to offer this service
  • Our professional, published writers will create your web content
  • We give website visitors what they want, not fluffy ad copy or “black hat” SEO
  • We transform “consumer-ish” websites into powerful lead engines for B2B clients
  • We have experience in many industries
  • Our market research background gets us up to speed quickly in new industries