Month: May 2024
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How to Increase Lead Generation with Thought Leadership
It may seem obvious to say that people seek out businesses that demonstrate thought leadership in their industries, but you would be surprised at the number of business owners whose marketing includes few examples of it – or none at all.
When a potential customer is researching your products and solutions, thought leadership can be a powerful differentiator. There are few ways as effective at driving leads as guides, industry publication articles and whitepapers that demonstrate the depth of expertise and experience you provide.
So why don’t more marketing efforts feature this type of content?
In many cases it’s because of a mistaken idea that marketing should lead with the benefits of products and services.
… Continue Reading >>B2B Podcast Marketing Recommendations
If you can justify the signifiant amount of time needed to recruit guests and record them, podcasts are an additional way to share thought leadership, increase brand awareness, and generate leads – and video podcasts are even better because you can promote them in all the ways you promote podcasts and videos.
Below are recommendations for getting the most out of this effort – since we are not podcasting experts, we are focused more on how to effectively promote it with the right level of external support, plus other recommendations that could help increase lead generation for you.
Recording & Production
Subject Matter
- Identify subjects where you can offer unique thought leadership
- Guests are recommended – especially those with their own podcast and are willing to help promote yours
- Up to 20-25 minutes in length is recommended (at least at first)
Equipment
- We’re not the experts but know you shouldn’t rely on your computer’s mic or AirPods
- Recommendations from PC Mag
Content
- Title/name
- Description
- Original cover art (3,000 x 3,000 pixels in PNG or JPG)
- Name of host(s)
- Website
- Selected category(s)
- Primary language
- Episode titles within 20 characters and description
- If you need help creating your podcasts,
