B2B Marketing Consulting Agency Blog

Digital Marketing Today: The Game Continues to Change

- September 29, 2021 11:09 am

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“The Only Constant in Life Is Change.” – Heraclitus

As with any other field, digital marketing continues to evolve and get tougher. Because of the pandemic, the way we market and reach our customers has changed. Trends in the digital marketing industry have shed light on crucial pain points for businesses.

Here at Innovaxis Marketing, we understand how important and difficult it is to constantly stay on your toes. We are an experienced digital marketing team located in Chicago, Illinois, offering a holistic range of services developed to overcome marketing challenges and increase demand generation, leads and sales. Our goal is to transform your marketing into a competitive advantage, so you can grow and focus on what matters most for your business.

We’re here to provide insights into improving the efficiency and results of your digital marketing efforts. For that, we’re going to share our most recent Clutch review from one of our beloved clients.

What Is Clutch?

Headquartered in Washington DC, Clutch is an independent B2B review and rating platform that publishes data-driven client reviews to help browsers navigate through the IT, marketing, and business services sectors. The site is an opportunity for B2B professional services firms like to help demonstrate the credibility and effectiveness of our services.

An analyst from Clutch personally conducted an interview with Chris Rodonis, the CRO of Allegiance Industries, a janitorial, security and electrical service provider from South Carolina, to gather their insights on our ongoing project.

Having begun last year with a marketing audit, we have provided Allegiance Industries with the following:

Since onboarding, the client has seen a significant improvement in the number of organic search traffic they receive monthly. Our Google Ads campaigns also proved effective as it generates quality leads for their business.

No More Bouncing Off the Walls

When the analyst asked about what was the most impressive aspect of our engagement or our team, this is what the client had to say:

“The Innovaxis team’s focus is the best part of working with them. We’ve had plenty of ideas, themes, and things to do, but they’ve streamlined all of those into the same message. Ultimately, our company has achieved many of those goals in a focused manner instead of bouncing off the walls left and right.

Moreover, they’ve been disciplined about their work, especially when it comes to our brand story and the process it has to go through.”

— Chris Rodonis, CRO, Allegiance Industries, Inc.,

This review is a reflection of how efficient it is to work with one team for your digital (and traditional) marketing needs. Everything from web development to PPC to branding, one team that can cohesively tie together different services can be life-changing.

Inbound Marketing Leaders

When it comes to marketing, you also need to understand the two main types: inbound and outbound. Having a solid knowledge of the two concepts can help you improve the trajectory of your business.

Based on Top Design Firms’ 2021 B2B research list, Innovaxis Marketing is one of the leaders in Chicago’s inbound marketing space. Our track record, portfolio and client reviews were considered in this recognition. For context, Top Design Firms is a new B2B platform designed to help showcase the work of the best service providers in the design, development, and marketing spaces.