Learn Why Your Marketing Isn’t Producing Results with an Audit
Lackluster marketing results are rarely the result of lackluster efforts. Many businesses devote a lot of time and attention to marketing and still see little return.
While it can be easy to mistake a lot of activity or a big budget for a healthy marketing plan, a closer look can reveal a very different picture. No matter how well-inspired, random acts of marketing rarely produce much more than noise. And when it comes to your marketing efforts, there is no good reason to experiment to see what works.
A comprehensive marketing audit will show you exactly what’s working and what isn’t and provide a plan for transforming your marketing into a lead generation machine. It’s not just a useful process; it’s an essential step for weeding out outdated tactics and marketing strategies that don’t align with your business goals or the needs of your prospects.
What Is a Marketing Audit?
The Innovaxis team has conducted comprehensive marketing audits since 2011, and we’ve seen firsthand how our process uncovers marketing gaps and missed opportunities that leave businesses struggling to connect with the right prospects, even when their products and solutions intersect with a large or growing market.
More than a health check, a marketing audit is the spark that ignites strategic clarity, stronger execution, and double-digit revenue growth, with recommendations that become the framework of a three-year marketing plan.
A comprehensive marketing audit from Innovaxis does more than look at your website or campaigns. It provides full diagnostic scrutiny that answers critical questions, including:
- Where are you now?
We evaluate all current marketing efforts, including your website, SEO, advertising, email campaigns, content, automation, analytics, and conversion performance. - What has your marketing activity produced historically?
We review 6–24 months of past marketing activity to assess what has worked, what hasn’t, and why—identifying missed opportunities and resource misalignments. - What should happen next?
Our findings and recommendations form the basis of a three-year marketing strategy and plan, with prioritized initiatives, timelines, budgets, and KPIs.
From Audit to Action: Real-World Impact
In a recent audit for a company in the education sector, we found:
- Dozens of pages on their WordPress website were blocked from being indexed by search engines
- Missing meta descriptions and inconsistent page structures throughout the site
- A staging process that frequently overwrote live updates, breaking the site without anyone on the team realizing this was happening
The client had a strong brand presence, but a website that was holding them back. Their marketing efforts went unseen, and they lacked the tools to measure their return on investment (ROI). As part of our recommendations, we’re helping them implement an ROI calculator—similar to our marketing ROI calculator—rebuild parts of their site, and optimize content for search and conversions.
It’s more than a fix. It’s the start of a long-term plan.
Why It Works: Strategic and Tactical Alignment
One of the biggest advantages of a marketing audit is how it aligns strategy with execution, clarifying what matters most and making internal marketing leaders, especially VPs of Demand Generation, look like superstars. These professionals often need both high-level guidance and hands-on support, and that’s exactly where a well-executed audit delivers.
By surfacing insights and opportunities, an audit empowers marketing team members to:
- Justify marketing investments
- Focus efforts on what truly drives revenue
- Eliminate waste and inefficiency
- Build a scalable roadmap with measurable milestones
A Blueprint for the Next Three Years
The result of our marketing audit isn’t a static report—it’s an evolving strategic marketing plan. With clear phases, budget ranges, and defined goals, it gives leadership confidence and gives marketing teams a framework to execute consistently.
If your business invests in marketing without seeing the results you hoped for, it’s time for a reset. A marketing audit gives you the insights, direction, and momentum to not only fix what’s broken but to build what’s next.
