Situation
- An established retail display and packaging provider had experienced flat sales since the Great Recession
- Their website didn’t generate any leads
- They had no resource to capture and distribute their thought leadership
- Their aging salesforce wasn’t generating enough sales to even pay for themselves
Results
The following was generated over the last two years of working together:
- $3 million of sales revenue from new customers (over $1 million was generated in the first four years)
- ROI of 2,139% in revenue dollars based on their total marketing investments
- ROI of 572% in profit dollars
- Have become so well known that retailers are now recommending our client even though they have another recommended provider
Solution
Innovaxis crafted a marketing strategy and executed a custom B2B marketing program that included the following deliverables:
First Four Years
- Implemented brand story messaging throughout the home page and the entire site, pay-per-click (PPC) campaigns, marketing collateral, and email campaigns to resonate powerfully with prospects
- Implemented HubSpot Marketing Starter
- Migrated the WordPress website to WP Engine and implemented automated plugin and theme updates
- Implemented a content marketing program that includes blogs, case studies, guides, press releases, speaker pitches
- Developed 7 best practice guides for how prospects can successfully pitch and deliver display programs to Costco, Walmart and other major retailers
- During the pandemic, implemented ecommerce in less than two weeks to sell face masks and shields online
Last Two Years
- Created the following content from scratch: 30 blogs, 8 case studies, and 11 email campaigns
- Maintained and enhanced 4 Google Ads campaigns
- Ensured a successful WordPress WP Engine migration from MySQL 5.0 to 8.0
- Developed an ROI calculator from scratch, from logic through website implementation, which helps prospects cost justify our clients’ services
About Innovaxis Marketing
If you want to transform your website into a lead generation machine, increase ecommerce sales by 20-40%+, and fuel sustainable, double-digit sales growth, a custom B2B marketing program from Innovaxis could be right for you. Business owners and marketing leaders rely on Innovaxis to increase sales and generate a 300% ROI in the first 18 months by leveraging marketing strategy, agency services, and marketing automation – with Blue Ocean Strategy to make competition irrelevant. Innovaxis works with established small and midsized firms and offers special expertise for manufacturers, software vendors, distributors, integrators, and service providers. Get started with a marketing audit.
