Case Study: Measurement Instrument Distributor
(663% ROI)

Executive Summary

A family-owned distributor of material testing tools had done a good job growing their business but wanted help taking advantage of opportunities that would take the business to the next level.

The immediate need was to launch a revolutionary new digital measurement system and ensure the website was pulling in the right traffic.

The result: a 37% ecommerce sales increase and 8% overall sales increase despite supply chain challenges.


The following was generated over first year of working together:

  • Highest level of sales in the company’s 30-year history
  • 37% increase in ecommerce sales
  • 53% increase in online sessions
  • 69% increase in overall traffic
  • 62% increase in organic traffic
  • 43 primary keyword phrases increased, many of which are now in the top 10 nationally
  • 116% increase in direct traffic
  • 663% ROI based on increased ecommerce sales


Innovaxis crafted a marketing strategy and executed a custom B2B marketing program that included the following deliverables:

  • Leveraged brand story messaging to create a microsite for a new line of revolutionary digital measurement devices
  • Marketing collateral to promote the new line to existing customers
  • Conducted extensive keyword research and optimized the website for search (SEO)
  • For the first time in the company’s history, formulated and launched email campaigns through Shopify to promote the new line and other product updates to existing customers and prospects
  • Optimized their Google Ads and Shopping campaigns
  • Implemented a content marketing program that includes 13 new foundational web pages and blogs, 11 email campaigns, 2 case studies, and one microsite

About Innovaxis Marketing

If you want to transform your website into a lead generation machine, increase ecommerce sales by 20-40%+, and fuel sustainable, double-digit sales growth, a custom B2B marketing program from Innovaxis could be right for you. Business owners and marketing leaders rely on Innovaxis to increase sales and generate a 300% ROI in the first 18 months by leveraging marketing strategy, agency services, and marketing automation – with Blue Ocean Strategy to make competition irrelevant. Innovaxis works with established small and midsized firms and offers special expertise for manufacturers, software vendors, distributors, integrators, and service providers. Get started with a marketing audit.