3 Steps for Implementing On-Page SEO Best Practices in BC
Below is an excerpt from a blog post from the Adobe Business Catalyst Blog featuring Innovaxis Marketing Consulting, a BC Partner with a solid experience in marketing services, email campaigns, PR, website development, social media, channel development and more.
When people talk about search engine optimization (SEO), most are really talking about link building. While building links is important to enhance the visibility and SEO for any given website, we’ve found that it’s becoming increasingly more important to implement on-page SEO with every new Google algorithm release.
For our clients, we’ve consistently increased their traffic, lead generation and e-commerce sales by 100-300% by implementing these 3 On-Page SEO Best Practices.
Step 1: Implement Custom Metadata
Custom metadata needs to be well written and implemented on every page on your site, through all four layers:
- Put a maximum of 70 characters in your title, to maintain the impact of each work
- The first few words have more weighting than the rest, so keep this in mind when creating your powerful one liner
- Use a maximum of 50 characters to describe your page. This will ensure that you only put the most relevant keywords in there.
Image ALT Text
- You want to have at least one image per page, and each image should have an alternative text. This ensures both that your content is visible and indexed by search engine, but also that visitors with disabilities will be able to read your site through their devices, even having a description of the images they normally cannot access.
- Put a maximum of 500 character to maintain efficiency
- The least important metadata field – it may not be indexed by Google at all but no one knows for sure, so we populate this field but don’t spend much time in doing so