Clutch Names Innovaxis a “Game Changing” Branding Agency
Many things go into the process of building a successful brand. Some companies spend millions of dollars to find their “brand,” but it takes more than mone...
Why Website Development Projects Fail
May 22, 2023Learn how to develop a website that drives sustainable, double-digit growth instead of a sharply designed digital brochure A new website is an exciting step fo...
Ensure Compliance with Streamlined & Automated Privacy Policy Management
May 17, 2023In 2019, the FTC issued a whopping $5 billion fine to Facebook over its mismanagement of data from approximately 87 million profiles. The fine – the largest ...
The Pros & Cons of AI-Generated Content in B2B Marketing: When & When Not to Use It
May 1, 2023As technology continues to advance, companies are turning to AI-powered chatbots and language models like ChatGPT to handle marketing initiatives and content c...
Custom Market Research vs. Analyst Reports
April 29, 2023Gartner, Forrester, IDC, Frost & Sullivan – all of these analyst firms do good work, giving us a good handle on macro trends in the market. However, what ...
Clutch Names Innovaxis One of Chicago’s “Game-Changing” Digital Marketing Agencies
April 14, 2023Many companies claim to offer “digital marketing services.” And there is no shortage of vendors who can build you a website. But few can offer the level of...
2023 B2B Marketing Strategy: 3 Things to Look for in a Partner
December 3, 2022With a new year around the corner, you may be tempted to experiment with marketing strategies you’ve read about online or cherry-pick some new marketing tech...
10 Perils of Paying a PPC Agency to Run Your B2B Pay-per-Click Campaigns
October 27, 2022With 15 years of experience providing B2B marketing and consulting services, we are not timid in warning B2B clients of the risks of using a pay-per-click (PPC...
How Content Marketing Can Drive Double-Digit Sales Growth
September 22, 2022With signs pointing up for the U.S. economy, despite inflation and supply chain challenges, manufacturers, software developers, service providers, and nonprofi...
How to Boost WordPress Productivity & Security
August 22, 2022Considering the presence of GoDaddy, Network Solutions, HostGator, your cousin’s IT company, and even onsite servers, there’s no lack of hosting options fo...
