B2B Marketing Consulting & Agency Services Blog

Ensure Compliance with Streamlined & Automated Privacy Policy Management

May 17, 2023

In 2019, the FTC issued a whopping $5 billion fine to Facebook over its mismanagement of data from approximately 87 million profiles. The fine – the largest ...

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The Pros & Cons of AI-Generated Content in B2B Marketing: When & When Not to Use It

May 1, 2023

As technology continues to advance, companies are turning to AI-powered chatbots and language models like ChatGPT to handle marketing initiatives and content c...

Custom Market Research vs. Analyst Reports

April 29, 2023

Gartner, Forrester, IDC, Frost & Sullivan – all of these analyst firms do good work, giving us a good handle on macro trends in the market. However, what ...

Clutch Names Innovaxis One of Chicago’s “Game-Changing” Digital Marketing Agencies

April 14, 2023

Many companies claim to offer “digital marketing services.” And there is no shortage of vendors who can build you a website. But few can offer the level of...

2023 B2B Marketing Strategy: 3 Things to Look for in a Partner

December 3, 2022

With a new year around the corner, you may be tempted to experiment with marketing strategies you’ve read about online or cherry-pick some new marketing tech...

10 Perils of Paying a PPC Agency to Run Your B2B Pay-per-Click Campaigns

October 27, 2022

With 15 years of experience providing B2B marketing and consulting services, we are not timid in warning B2B clients of the risks of using a pay-per-click (PPC...

Successful Marketing Requires a Deep Understanding of Your Business

October 22, 2022

The #1 reason marketing is ineffective is because your marketing resources lack a structured process and experienced people for understanding your business, rap...

How Content Marketing Can Drive Double-Digit Sales Growth

September 22, 2022

With signs pointing up for the U.S. economy, despite inflation and supply chain challenges, manufacturers, software developers, service providers, and nonprofi...

How to Boost WordPress Productivity & Security

August 22, 2022

Considering the presence of GoDaddy, Network Solutions, HostGator, your cousin’s IT company, and even onsite servers, there’s no lack of hosting options fo...

Clutch Names Innovaxis Marketing as One of the Best Digital Marketing Companies in Illinois

June 24, 2022

The rise of the internet has revolutionized how companies market and advertise their products and services. This shift from traditional to online marketing has...