Don’t Mistake Random Acts of Marketing for a B2B Marketing Strategy
Without a strategy, B2B marketing can be like trying to find a needle in a haystack while wearing oven mitts. Many small and midsize businesses jump from idea ...
The Formula for Successful Messaging in Headlines, Ads, Emails & Everything
June 1, 2024The book Tested Advertising Methods by John Caples is an all-time classic and must read for all marketing professionals. Though first published in 1932, the fi...
How to Increase Lead Generation with Thought Leadership
May 14, 2024It may seem obvious to say that people seek out businesses that demonstrate thought leadership in their industries, but you would be surprised at the number of...
B2B Podcast Marketing Recommendations
May 11, 2024If you can justify the signifiant amount of time needed to recruit guests and record them, podcasts are an additional way to share thought leadership, increase...
WP Engine vs. SiteGround: Which is Better for Your WordPress Site?
March 2, 2024While both WP Engine and SiteGround make starting and managing a WordPress website easier than with non-WordPress hosting like GoDaddy, Network Solutions, and ...
Marketing ROI Calculator: Your Pathway to Smarter Investments (& Returns)
March 1, 2024Strategy-minded business owners recognize that marketing is an investment in the growth of their business but few business owners know how to calculate the ret...
Leveraging B2B Marketing Efforts for Double-Digit Growth
March 1, 2024The B2B sales and marketing landscape can be a murky place. Visitors may flock to your website but create few qualified leads. A flurry of sales activity doesn...
Innovaxis President & Co-Founder Accepted into Forbes Agency Council
February 26, 2024Sean Parnell has joined the Forbes Agency Council, an invitation-only community for senior agency marketing executives Innovaxis president and co-founder Sean ...
B2B Marketing Automation Software: The Case For & Against
January 27, 2024Thanks to aggressive sales reps from HubSpot, Zoho, Pardot, Act-On, Marketo, SharpSpring, and others, many businesses get excited about B2B marketing automation...
How Content Can Accelerate Prospects Through the Sales Funnel
January 23, 2024Learn how your content mirrors your sales funnel, with mid and bottom funnel content generating leads and accelerating prospects to become customers in the buy...
