4 Types of B2B Marketing Videos & How to Use Them
When prospects research what product or service will solve their problem, they’re met with a flood of content. Social posts, e-books, blogs, web pages, and g...
Innovaxis Is Now DBE & ACDBE Certified
August 11, 2025Innovaxis is now certified through the City of Chicago for working with government transportation agencies in Illinois and their prime contractors Innovaxis ha...
How to Increase Demand, Revenues & Business Value with Lean Marketing
August 1, 2025Agile Marketing Sprints + Kaizen = Results Especially in business-to-business (B2B) markets, many business owners complain about the effectiveness of their mar...
NitroPack: The Hidden Gem of Speed Optimization Plugins
July 19, 2025Need help implementing NitroPack on WordPress? Innovaxis Marketing is a NitroPack agency partner – contact us for help Because Core Web Vitals, includ...
Your B2B Marketing Video Doesn’t Need to Cost $30,000
July 16, 2025Sam owns a mid-sized manufacturing business and has an idea for a short video that will convey the value of his business to prospects and, hopefully, serve as ...
Innovaxis Is Now a Minority-Woman Owned Business Certified by the State of Illinois & City of Chicago
June 10, 2025We are now quadruple-certified as a minority woman-owned business by the WBENC, SBA WOSB, State of Illinois, and City of Chicago We are proud to be certified a...
Pretty (Ineffective) Marketing: The High Cost of Using a Creative-Only Agency
June 4, 2025Many businesses fall into the trap of hiring marketing agencies that deliver beautiful branding, slick websites, and pretty ads — but fail to generate leads ...
Paid Discovery: How to Monetize the Discovery Process
June 3, 2025In non-commoditized business-to-business (B2B) and business-to-consumer (B2C) markets for products and solutions that cost thousands of dollars or more, buildi...
Learn Why Your Marketing Isn’t Producing Results with an Audit
May 23, 2025Lackluster marketing results are rarely the result of lackluster efforts. Many businesses devote a lot of time and attention to marketing and still see little ...
From Corporate to Creative: How Innovaxis Marketing Fuels B2B Growth
May 23, 2025Innovaxis Marketing founder Sean Parnell shares how his agency helps B2B companies grow with strategy-first marketing, brand storytelling, and Blue Ocean Strat...
