B2B Marketing Consulting & Agency Services Blog

How Effective B2B Marketing Increases Business Value

November 15, 2023

If you’re a business owner, you don’t need to hear that you need a marketing plan. What you may not know or not had a reason to believe until now: if your ...

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B2B Marketing KPI Guide: Leading vs. Lagging Indicators

October 31, 2023

All businesses want more leads and sales, which are critical key performance indicators (KPIs), but they can’t tell you much about where your marketing effor...

8 Best Practices for B2B Email Marketing

October 24, 2023

B2B email marketing is a powerful tool for businesses to connect with prospective clients and nurture leads, but it doesn’t work without a focused strategy a...

Demystify Yoast’s Advanced Crawl Optimization

October 17, 2023

You might be familiar with Yoast, a popular and widely used WordPress plugin to fine-tune your SEO needs, but have you ever explored their Advanced Crawl Optim...

What Business Owners Should Know about Effective B2B Marketing

September 25, 2023

Q&A with Innovaxis Founder and President Sean Parnell Q. What made you decide to make B2B marketing the focus of Innovaxis? When I started in 1996 for a ma...

Marketing for Distributors: 3 Examples of 40% Revenue Growth

August 18, 2023

Some of the most successful distributors and rep firms work closely with their customers in a consultative relationship built on expertise and trust. That kind...

How to Increase Demand, Revenues & Business Value with Lean Marketing

August 16, 2023

Agile Marketing Sprints + Kaizen = Results Especially in business-to-business (B2B) markets, many business owners complain about the effectiveness of their mar...

Harnessing Speed & Effectiveness: Agile Marketing with Innovaxis

August 14, 2023

Effective marketing strategy, website development, and content creation do not have to take months. Many erroneously believe that’s what it takes because tha...

Clutch Names Innovaxis a “Game Changing” Branding Agency

August 9, 2023

Many things go into the process of building a successful brand. Some companies spend millions of dollars to find their “brand,” but it takes more than mone...

Why Website Development Projects Fail

May 22, 2023

Learn how to develop a website that drives sustainable, double-digit growth instead of a sharply designed digital brochure A new website is an exciting step fo...