Are You Happy with the Results of Your Marketing?
As you think about strategic marketing planning and budgeting for the coming year, I have three questions for you: Are you happy with the results of your mark...
10 Pitfalls of Flawed B2B Agency Marketing & How to Avoid Them
November 17, 2023Having navigated the B2B market as a marketing consulting agency since 2007, the Innovaxis team has seen thousands of companies like yours struggle with market...
How Effective B2B Marketing Increases Business Value
November 15, 2023If you’re a business owner, you don’t need to hear that you need a marketing plan. What you may not know or not had a reason to believe until now: if your ...
B2B Marketing KPI Guide: Leading vs. Lagging Indicators
October 31, 2023All businesses want more leads and sales, which are critical key performance indicators (KPIs), but they can’t tell you much about where your marketing effor...
8 Best Practices for B2B Email Marketing
October 24, 2023B2B email marketing is a powerful tool for businesses to connect with prospective clients and nurture leads, but it doesn’t work without a focused strategy a...
Demystify Yoast’s Advanced Crawl Optimization
October 17, 2023You might be familiar with Yoast, a popular and widely used WordPress plugin to fine-tune your SEO needs, but have you ever explored their Advanced Crawl Optim...
What Business Owners Should Know about Effective B2B Marketing
September 25, 2023Q&A with Innovaxis Founder and President Sean Parnell Q. What made you decide to make B2B marketing the focus of Innovaxis? When I started in 1996 for a ma...
Marketing for Distributors: 3 Examples of 40% Revenue Growth
August 18, 2023Some of the most successful distributors and rep firms work closely with their customers in a consultative relationship built on expertise and trust. That kind...
How to Increase Demand, Revenues & Business Value with Lean Marketing
August 16, 2023Agile Marketing Sprints + Kaizen = Results Especially in business-to-business (B2B) markets, many business owners complain about the effectiveness of their mar...
Harnessing Speed & Effectiveness: Agile Marketing with Innovaxis
August 14, 2023Effective marketing strategy, website development, and content creation do not have to take months. Many erroneously believe that’s what it takes because tha...
