Case Study: BPO Provider and ECM Developer

Executive Summary

With a new marketing director at the helm, this business process outsourcing (BPO) provider and enterprise content management (ECM) software developer sought a marketing partner that could help drive thought leadership, lead generation and sales in the mortgage, government, transportation, and healthcare verticals.

The company chose a custom marketing program from Innovaxis to leverage our extensive knowledge and experience with marketing strategy, website development, content marketing, and search engine optimization (SEO) plus 20 years of experience in the ECM industry.

Innovaxis created a marketing strategy that included building a new website built around SEO optimized content that would fuel the generation of qualified leads by ensuring that prospects searching for relevant solutions ended up on their site.

The new website was soon filling the pipeline with inbound leads while also making it easier for the company’s inside sales reps to generate and cultivate outbound leads among prospects who had a ready source of information to educate themselves about the company’s services and products.

To date, the company’s $230,000 investment with Innovaxis has yielded more than $1 million in new business that originated from web submissions, with much more in the pipeline.


The following was achieved over the course of an engagement, now in its fourth year:

  • More than $1 million in new business that originated from web submissions
  • More than 400% ROI
  • The creation of two websites that generate enough leads to qualify them as being among the company’s top sales performers
  • Creation of a partner portal where resellers can register leads and submit pricing requests
  • Establishing the company as a thought leader in the mortgage industry

Marketing Solutions

The B2B Ignite! Program began with a comprehensive and holistic marketing plan built around both inbound and outbound strategies and designed to meet the very specific needs of a B2B enterprise operating in a mature and highly competitive market.

That meant maximizing opportunities in the company’s existing spheres of industry while also mining for new opportunities in unplumbed vertical industries. Highly targeted, high-quality and SEO-optimized web content, along with case studies and whitepapers, helped achieve both goals.

Today, the company is national force the mortgage industry and is gaining strength in other verticals. The company’s two websites, as well as the PR efforts of Innovaxis, continue to drive leads and unearth new opportunities.

The company’s private equity ownership has been more than pleased with the bottom line results and the company continues to benefit from a marketing partnership that has also established them as thought leaders in the industry with a host of speaking engagements, panel invitations and industry publishing opportunities.

Client Testimonial

“Innovaxis Marketing is very easy to work with, very responsive and very knowledgeable – more responsive than typical agencies. I consider Innovaxis an essential member of our team as they are very knowledgeable about [our company] and the companies within, as well as the industry. We use Innovaxis as an agency as well as a consultant, and their pricing is extremely reasonable.

“Increased traffic to our website has allowed us to establish more credibility in the industry. Big companies are now referring to us as a competitor!”

– Director of Marketing

About Innovaxis Marketing

Founded in January 2007, the mission of Innovaxis is to accelerate your sales growth with our B2B Ignite! Program, coupling both strategic marketing planning and marketing managed services. B2B Ignite! typically pays for itself in the first 9-18 months, with an ROI over 300% in the first 2-3 years, which is generated by aligning your sales and marketing teams, increasing lead generation and converting more leads into sales.