Also known as a brand guidelines document or brand book, brand style guides include a comprehensive set of standards and rules for ensuring consistent branding across all of your internal and external communications. A brand style guide will help you maintain a unified look, feel, and voice for the brand, no matter who creates the content or where it appears, which is especially important as the number of contributors to your marketing grows.
What’s Included
Brand style guides developed by Innovaxis include the following:
Logo Usage
- Approved logo versions
- Minimum size and clear space
- Dos and don’ts for placement or alterations
Color Palette
- Primary and secondary brand colors
- Hex, RGB and CMYK codes for print and digital use
Typography
- Brand fonts for headings, body text, and web
- Font sizes, spacing, and usage rules
Imagery Style
- Guidelines for photography, illustrations and icons
- Tone and subject matter suggestions
Brand Mission & Values
- Company vision, mission statement, and core values
- Positioning and messaging pillars
- Developed as part of the brand storytelling process
Voice & Tone
- How the brand “sounds” in writing
- Examples of preferred language, writing style, and tone for different audiences or channels
Why Brand Style Guides Are Important
Brand style guides help ensure the following, which increases in importance as the number of marketing contributors grows:
- Consistency: builds brand recognition and trust
- Efficiency: makes it easier for teams, partners, and agencies to create on-brand content
- Professionalism: prevents misuse or distortion of brand assets
