Many established, successful businesses have relied upon random acts of marketing for growth only to be disappointed.
It’s time to take a more holistic, strategic approach to marketing so it can fuel sustainable, double-digit growth with a 300%+ marketing ROI.
Video Transcript
Some business owners will try anything to drive results. But without a strategy, they just end up flailing. Don’t fall victim to random acts of marketing.
Random acts of marketing are everywhere:
- Overpriced advertising that no one reads
- Newsletters that are news-free
- Some guy who “does SEO”
- Branded stuff no one keeps
- Tradeshow gimmicks
And cute campaigns that really aren’t… Want to know how much ROI that gets? Not enough to pay for Sparky’s pup-cake.
So, what’s the antidote? How do you drive results?
Strategy. Built around what you offer, and how it solves your prospect’s problems. That tells a story, by answering questions like:
- Who are you targeting? (The hero of their story.)
- What’s holding them back from their goals? (The villain.)
- And how can you help them become the hero? (You serving as the hero’s guide.)
Stop flailing. (Don’t be like the tube guy.)
Define your sales and marketing goals and drive toward them. Build a strategy that sticks.
