Marketing Services That Drive Profits
Accelerate Profitability with Innovaxis

B2B Digital Marketing Specialist

If you would like to help us grow this business into a national leader in business-to-business (B2B) marketing and have an entrepreneurial spirit, then review the responsibilities and requirements below for our open Digital Marketing Specialist position. If you meet this criteria and feel this position is a good fit for you, please submit the following to jobs@innovaxisinc.com.

Responsibilities

  • Digital Marketing
    • Create and edit web new pages and blog posts
    • Assemble and use content from multiple sources
    • Edit written content for spelling, grammar and to ensure that key points are made
    • Cross-promote other relevant pages on the site and to 3rd-party websites
    • Implement onsite search engine optimization (SEO) best practices
  • Email Marketing
    • Formulate, write up, launch, and report on client email campaigns
    • Report results to clients
  • PR & Link Building
    • Submit article pitches to publications
    • Create and post to company/industry directories
    • Find and take advantage of additional link building opportunities
  • Search Engine Marketing (SEM)
    • Conduct keyword research
    • Help formulate and post Google AdWords ads
    • Establish, monitor and update bids per keyword
  • Monthly Reporting
    • Pull together client reports covering key performance metrics
    • Reporting includes Google Analytics, Google Search Console, Moz, email management, and other sources of activity
  • Other Responsibilities
    • Document and update processes related to all of the above
    • Contribute to the Innovaxis marketing and business development strategy
    • Report to the president with weekly progress updates
    • Understand that this job description and responsibilities will evolve over time in response to the needs of Innovaxis clients and prospects, and the overall growth achieved by the company
    • Project bonuses will be made available for A-level performance

Requirements

  • Passionate about marketing and being integral to our company's growth
  • 2-4 years of digital marketing experience
  • Strong writing capabilities
  • Working knowledge of HTML
    • We are not looking for a programmer/developer
    • We do need someone that can troubleshoot and do some light development in WordPress, Adobe Business Catalyst and other similar content management systems (CMS)
  • Working knowledge of Adobe Photoshop and InDesign
    • We are not looking for a web or graphic designer
    • We do need someone that can edit something designed by a graphic designer and create some basis graphics
  • Strong attention to detail
  • Personable and ability to relate well with clients
  • Wants to be integral to our continued rapid growth
  • Bonus: volunteering experience