Marketing Services That Drive Profits
Accelerate Profitability with Innovaxis

Four Ps of Marketing

The success of your marketing plan and integrated marketing communications program depends on how effectively you address the Four Ps of Marketing:

Product

Utilize our primary market research, competitive intelligence and product management services to understand the needs of your market and launch products and services that exceed your profitability goals.

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Placement

We identify the right mix of OEMs, distributors,
and direct salespeople that results in the highest
profitability and least channel conflict. We will also develop a channel program that maximizes sales.

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Pricing

We will create a guiding pricing direction, e.g. premium pricing vs. price/loss leader, and
determine the right mix of promotions to stimulate sales. We specialize in pricing for that which has never been sold before.

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Promotion

Innovaxis specializes in generating ROI from digital marketing, including website development, SEO, social media—as well as from marketing collateral and PR without the big retainers.
 

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The Innovaxis Advantage

We offer a full suite of services covering all Four Ps of Marketing—always with the goal of driving the “Fifth P” for clients: Profit. Other agencies and consulting firms only address the Fourth P: Promotion.

To learn more about how we can maximize your profit, contact us.