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B2B Email Campaigns

Many companies rely on their website to generate leads, but even the best are reactive—prospects still have to come to them. While SEO can be effective, email is the most cost-effective means of proactively marketing to both clients and prospects.

The Innovaxis Advantage

  • Content Marketing: our team of published copywriters will write up your email campaigns and associated web content
  • B2B Expertise: we are most effective at targeting business-to-business (B2B) prospects, including commercial, industrial, healthcare, and government prospects
  • Open Rates: recipients open our emails up to 40% of the time, while other agencies average 5-10% or less
  • Email Address Acquisition: we'll acquire hundreds or thousands of prospect emails as cost-effectively as possible
  • Email Management: we will use your ConstantContact, iContact or any other account, or give you access to ours

The Innovaxis Email Campaign Process

  • The Campaign: just as advertisements need to be viewed 7 times, you need a series of targeted messages
  • Title: this determines whether someone opens the email and requires as much attention as the body of the email message
  • Preview Pane: the first three lines of your email are displayed in Outlook and mobile devices and need to be compelling
  • Body Message: our team of professional, published writers will create the copy and select compelling imagery
  • Website Landing Pages: we will identify and write additional content for your website that ties directly into each email
  • Tracking & Dissemination: we will track how opens your email and send these leads to your sales reps to follow up
  • Feedback Loop: we will follow up with your reps and use their feedback for developing future emails

Contact us to learn more about B2B email campaigns