Marketing Strategy, Planning & Consulting
Our clients often contact us because they need to grow sales, "do more marketing," or both. If it were possible to just snap your fingers and increase sales, you wouldn't need us. Instead, you need to start by thinking strategically about marketing. Initial thoughts typically focus on web design and re-branding, but what good is a website if no one knows about it or cares? And how effective is a new logo or design language if it fails to communicate value to your market?
We believe web design, branding and many other marketing services are important but are only as a tactical part of a comprehensive marketing plan that is created in harmony with your profitability goals and what your channels and customers need. Therefore, we believe that when you invest in marketing, you start with a plan that incorporates the right mix of strategic marketing services from Innovaxis:
- Market Research: we interview your channel, customers and partners to determine market size, brand share & product requirements
- Product Management: we create product roadmaps, PRD/MRDs, beta testing, and launching new products/services
- Website Content Strategy: we create the optimal combination of written content, graphics and user-friendly site navigation to maximize SEO, sales leads and media attention
- Campaign Development: we develop internet marketing campaigns, print campaigns and follow up over the phone and in person to generate more leads and sales
- Integrated Marketing Communications: we ensure all your marketing efforts maximize sales by working in harmony