Product Roadmap

Once you have converted your PRD/MRD into a beta tested new product or service, it’s go-time. Innovaxis will create an integrated marketing communications plan to ensure a successful launch and profitable return. Formulation of this plan needs to begin during the earliest stages of product development, and needs to include:

The Innovaxis Advantage

To justify spending on new product development or to attract outside investment, executives and marketing teams need a plan that measures the strategic value and profit-generating capability of new product and service options. These options need to be prioritized and guide engineers and developers. This is called the product roadmap. Innovaxis works with clients to create and update their product roadmaps, through a combination of services:

The Innovaxis Advantage

We’ve launched numerous flagship products and service across a multitude of industries. We know what executives and boards need to hear, how they need to hear it, and we are very persuasive. We also work directly with executives to create product roadmaps, especially when outside funding is needed from angel investors, venture capital or private equity partners.