B2B Marketing Services

B2B Marketing Services that Drive Sales & Profits

Through a customized mix of strategic marketing planning and agency services as part of our B2B Ignite Program, Innovaxis clients typically experience lead generation and sales growth of at least 10% per year. B2B Ignite often pays for itself in the first 9-18 months with an ROI over 300% in the first 2-3 years. No one is more focused on generating marketing results for you than we are – we only grow if you grow.
Most “full service” marketing firms are really marketing communication agencies. At Innovaxis, we cover all Four Ps of Marketing that drive the Fifth P: Profit. Components of the B2B Ignite Program are detailed below. Not sure what the right mix of B2B marketing services is for you? Find out with our B2B marketing audit.

Strategic Marketing Planning

  • Marketing Audit: a deep dive into your marketing to see what’s working, what’s not and new opportunities to drive lead generation and sales
  • Brand Story Workshop: go through our structured approach to surface the true value of your brand and what resonates most with prospects
  • Market Research: interviewing your channels, customers and partners to determine market size, brand share and product requirements
  • Mystery Shopping: learn about your competition’s lead qualification and sales process, and pricing
  • Product Management: creating product roadmaps, PRD/MRDs, beta testing, and launching new products/services
  • Website Content Strategy: transforming your website into a lead engine through web design, copywriting and SEO
  • Campaign Development: creating electronic, print, phone, and third-party promotional campaigns to generate leads
  • Integrated Marketing Communications: ensuring all your marketing efforts maximize sales by working in harmony

Agency Services

  • Content Marketing: give your prospects what they want with content on how your solutions solve their problems, how you do it, best practices, common misconceptions, and other educational content and news – professionally written by our team of recovering journalists, authors and other published writers (not interns)
  • SEO: integrating search engine optimization (SEO) best practices into copywriting, the website development process as well as link building through website directories, article publishing, press releases, and social media
  • Website Development: creating new websites that look great, have brand story content that resonates powerfully with prospects and customers, are fully optimized for search engines, and offer deeper content generated by our team of published writers
  • Ecommerce Development: using WooCommerce for WordPress, we develop B2B ecommerce websites that will dramatically increase sales of your products, accessories, consumables, training, services – while also avoiding channel conflict
  • Marketing Collateral: writing content and designing printed materials for brochures, data sheets, customer profiles, etc.
  • Email Campaigns: the most cost-effective means of proactively marketing to both clients and prospects
  • Channel Development: creating global distribution channels, reseller networks and referral sources
  • PR: press release writing and distribution, article publishing, speaking engagements, media training, and tradeshow support
  • Social Media: creating content for blogs, Facebook, Twitter, LinkedIn, and forums to maximize SEO
  • Animated Brand Story Video Production: writing scripts and bringing your brand story to life that is fun, educational and resonates powerfully with prospects
  • Virtual Event Planning: hosting flawless events, lunch and learns, demos, and training – virtually – with email campaigns, social media and PR to promote them
  • Minimum Advertised Price (MAP): we will help you interview your channel partners, develop a MAP policy, communicate it, and enforce it with third-party software tools

Marketing Technology

  • HubSpot: we are a HubSpot gold partner, which is the best marketing automation, email management and CRM software that we’ve ever used (and we’ve used Pardot, Marketo, Act-On, SharpSpring, FreshWorks, and more)
  • WordPress: since Adobe Business Catalyst is in the end-of-life process, we develop all new websites on WordPress, though have inherited websites that we maintain on HubSpot, Episerver, Magento, Wix, Joomla, Drupal, and other proprietary systems
  • WooCommerce: we build all WordPress ecommerce sites in WooCommerce, though we’ve also used Typeform for B2B services ecommerce
  • WP Engine: we are a WP Engine partner and believe it to be the best managed WordPress hosting service in the known universe
  • Moz: we use Moz extensively for our clients
  • Google: we are a certified in Google Ads and Google Analytics, and we use Google Search Console, Google My Business and Google Tag Manager extensively

To learn more about our marketing consulting & implementation services, contact us.